PR Squared: It's How You Use It

My wife recently heard a right-wing commentator complain that the "liberal bias of the left-wing media" keeps Americans from hearing about good things going on in Iraq, etc. Seems to me that the right-wing has grown a mighty loud voice in the media, eh? Isn't Fox News now the #1 news station? Hard to complain that the "message can't get out" if you own the biggest mouthpiece. So, why aren't more right-wing media outlets crowing about all the behind-the-scenes goodness going on in Iraq? Why aren't they constantly beating this drum? Why do they waste precious air time compaining about left-wing media bias when they can spend that time promoting their own agenda in a positive way? Gotta love the culture wars.