PR Squared: Edelman Pinches The "Press Release of Tomorrow"

This is kinda' exciting. Earlier this week at the Syndicate conference, according to PR WEEK, Richard Edelman talked about...

releasing a "physical manifestation" of the reinvention of the press release in June. "It’s better to say, 'We’re going to give you a set of info with tags and you organize it as you wish,'" Edelman said. “We’d rather have it in pieces as if it’s a b-roll and let bloggers make the news judgment.”

If you just can't wait til June; if you want a physical manifestation of the Press Release of Tomorrow, today, just click this link and then hit "print" on your browser. ;) I wonder what Edelman's version will look like. I wonder if it will become a new standard for our industry. I wonder what the clients will think. Seriously, all self-aggrandizing bias aside (it was Foremski who inspired us, anyway), I applaud Edelman's move. I love it that a Big Agency is taking up the cause, and I love it that that Big Agency is an independent firm, not one of the intergalactic "marcomglomerates." If I could pick anyone (besides me) to be the 1st to pinch the cheeks of the "Press Release of Tomorrow" in the delivery room, it would be our industry's leading independent. Hat-tip to Mike Manuel, and Josh Hallett, where I caught wind of these developments.