PR Squared: 101 Posts to "Purpose-Built" del.icio.us Page

Yesterday marked the addition of the 101st post to our "purpose-built" del.icio.us page. This page keeps tabs on the evolution of the Social Media Press Release template that SHIFT launched in late May.

The earliest posts were "self-referential;" that is, they were mostly links to related topics that I'd already covered, and to Tom Foremski's original rant, etc.

In the ensuing weeks, I (obsessively) used the "Techorati This" feature of my Firefox browser to see new commentary via daily searches on the template itself (the pdf file), on SHIFT's website, and on the blog. Hitting the 101st post milestone feels like a real achievement.

If you opt to visit the del.icio.us page, feel free to explore it in a "tag-wise" fashion. Want to see the negative reactions (9 out of 101)? Click the "negative" tag. Curious about the reaction of your favorite PR blogger? Look for their last name in the tags.

For this particular initiative, we did NOT use the del.icio.us page as envisioned in the "Pitching 2.0" post. Because this page is intended to merely COLLECT links rather than serve as a customized RESEARCH page, I don't use this del.icio.us page as an example of how to use social bookmarking to serve as a "steward of the storyline." (I chose to mostly use excerpts of relevant blog posts, to give visitors a taste of the tonality of the reactions. If I had to do it all over again, I'd explain why each post was worthy of your click.)

Let's use this milestone to reiterate a central tenet: PR 2.0 is not JUST about the newfangled press release. It's not JUST about del.icio.us. In fact, it's not even about Technology. It's about using Social Media TOOLS to facilitate interaction with both traditional journalists and bloggers...

Tags: pr, public+relations, marketing, press+release