Clueless
That BusinessWeek article has been a mixed blessing (mostly good). On the plus side, it's opened some interesting doors and conversations with companies and people I'd never have expected.
On the downside, I field many calls from folks who "just don't get it."
- Here's a sampling of questions I've had to answer recently:
- "What is a blogger?"
- "Why should we care about these bloggers?"
- "What is PR Newswire?"
- "How do you send out a press release?"
- "What is Technorati/Digg/a tag/a podcast/a vlog/etc.?"
- "Why did you make this a pdf? I can't fill in the blanks?"
- "What is a pdf?"
- "Don't reporters like it when you send them press releases, with lots of graphics attached, without asking first?"
So - to those of you (and there were many) who suggested that the Social Media Press Release, PR 2.0, etc. were too bleeding edge for the mainstream... You were right. Luckily I have always acknowledged as much.
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Comments
Ok, maybe TODAY it's still a bit advanced, but the Social Media Press Release is too darn practical to be dismissed. So it may not work for everyone, so what? That doesn't mean it's not striking a cord with others.
Posted by: Andrea Weckerle | July 7, 2006 11:47 PM
Actually, I haven't posted about this yet, but I think that the new format should be used in Online Press Rooms. One thing I hate about these is that you have to go from link to link to get all the info you need. Why not have a series of self-contained social media press releases. I plan to do it with my new website.
Posted by: Kami Huyse | July 8, 2006 11:36 PM
Yes it is bleeding edge and there will be many PR firms and clients who don't get it - yet. But they will, eventually.
Evangelizing the use of the Internet in PR is a slow and sometimes painful process. I have been at it for almost 6 years now.
witness the recent Jupiter Research report on RSS Feeds as an alternate messaging medium - they found that 30 percent of those implementing RSS feeds are doing so because of customer demand.
Times they are a changin'
Posted by: Sally Falkow | July 11, 2006 08:54 AM