(New) Mistakes will be Made
My dirty little PR 2.0 secret? I just love being able to shrug my shoulders and say, "I think it might work, but you know, it might not. Wanna try it and see?"
I've often told clients that one of the things they pay a firm for is its expertise, which is just another way of saying, "You get to learn from all the mistakes we've already made."
In the PR 2.0 area, though, you get to be more honest about the fact that it's a wild & woolly new world, and so, new mistakes will be made.
As the inimitable Jeremy Pepper of POP! PR Jots recently noted (in his trademark style):
"I am not an expert (on blogging). And, if anyone calls himself or herself an expert in blogging to you, run. Well, first spit at them, and then run. There are no experts, just people that are learning but began a couple years earlier (or later) than others..."
True 'dat.
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Comments
It works the other way, too.
I once called Jeremy a blogging expert, and he FedExed me a pint of his own saliva with instructions...
Posted by: Ike | July 27, 2006 03:34 PM