Old Mistakes will Continue to be Made (But Now will be Blogged About)
I am sure my esteemed colleagues at the BadPitch Blog are gonna be all over this, but I couldn't help posting about this example of the bad practices that will continue to haunt the PR industry.
Mistakes are made in every industry, but it is incumbent on PR practitioners to be ever more diligent, since our "customers" --- the media --- wield word processors, and an audience of millions. That's been the case for decades, of course, but in the era of Social Media our errors are more likely to be transparent. The blogger has lower editorial barriers to ranting.
Tags: badpitch, public+relations, PR, marketing
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Comments
Honestly, as a PR professional, my most loathed moment is the one right before hitting the 'send' button on a press release distribution. Sometimes it takes a half hour of checking and rechecking before I work up the courage... and this is exactly why.
Posted by: Ryan Anderson | July 27, 2006 11:18 PM