SHIFT Releases “PR 2.0 Essentials” Guidebook
Today we’re publishing a new e-book (available here) for PR pros and corporate marketers who seek to get up to speed on all this "2.0" stuff.
It’s likely that if you read this blog, the content of the e-book will be old-hat to you. However, you might have colleagues or clients who are still coming to grips with Social Media, in which case I’d encourage you to point them our way.
As with our Social Media News Release template, we’re releasing this e-book with no copyright protections. If you want to cut&paste the material into an e-book or memo or proposal all your own, go for it. We’re big believers in karma over here.
Note that the subtitle of this e-book is, "A Necessarily Living Document." That’s a fancy way of saying, "This stuff changes by the day, and, we’ve surely missed something already." If you have comments, please leave ‘em here at the blog. If you have suggestions for a next rev, please drop ‘em here.
Tags: pr+2.0, public+relations, PR, social+media, SHIFT+Communications
Posted on: July 25, 2006 at 7:14 am By Todd Defren
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Great report for PR2.0
Congrt.
Todd, Love the document. I think it summarizes web 2.0 PR very well. I have a new employee starting next week and this will be required reading.
PR Miscellany – August 1 2006
Listen to your audience: John Scalzi offers a critique of two PR pitches he received for his blog. [Thanks to Trevor Cook] For the love of all things holy listen to your audience: Doh! Reading for the… well probably not…
Todd, I have just started a “normal” business in the UK and we are really into all this 2.0 stuff. Sadly, only a few people have ever heard of it.
This is a really great run through, would you mind if we took the PR slant out and re-purposed? Thanks for all the effort
Hi Todd, Awesome / amazing document. It makes this football sized pill a lot easier to swallow. I’m going to send this pdf to a few well placed mar comm folks. I think the section headers will make it easy for them to get the big picture what 2.0 is and how it applies to their business.
Btw. Thanks for the references to BlogSurvey.BackboneMedia and SCOUT
Fascinating article! What a succinct explanation of PR 2.0! Thanks much.
Very useful, Todd. Thank you.
If only I had it a few days ago. Tomorrow I will be pitching my company on using a blog. I could have used a lot of the definitions in your report.
Thank you for making it free.
Bravo! As a new blogger, I’m pumped to add this to my reference library. Thanks!
PR 2.0 Essentials Guide
Big kudos to Shift Communications for the release of their free PR 2.0 Essentials Guide. Todd Defren and the team have taken the time to painstakingly research articles, topics and learnings about social media innovations. We highly recommend you downl…
Excellent work Todd. The detail and link references are extremely helpful. Cheers for bringing this to the masses.
It’s our hope that many, many PR people read through this and start engaging in social media.
This is a great complementary report to our Fire Your PR Firm? paper. If you don’t mind, we’ll add this to the our report and recommend people read it.
Great work Todd! Very enlightened of you to throw this out there to the benefit of us all in the PR community. Thanks.
This looks great, Todd! I can think of a lot of colleagues that would really benefit from this.