PR 2.0 Chapter Debuts @ “Influence 2.0″ Wiki
I wrote this piece about "PR 2.0" on behalf of our clients at Cymfony. Your feedback, participation, edits and comments much appreciated.
Once the broader community has had a stab at it, it will be finalized as the next installment of Cymfony’s "Influence 2.0" e-book. (If ya hate the term "PR 2.0," for example, here’s your chance to scrub it away!)
The first chapter of the e-book became available in mid-June, when Cymfony refashioned its image and blog as "Influence 2.0." Got a good reception, but, more feedback and volunteer editors are always most welcome, as the project progresses.
Chapter 3 of the e-book is slated to cover "Businesses at the forefront of Influence 2.0." Who would be YOUR nominees?
p.s. – For you Second Life advocates, there’s even a li’l something in this chapter for you!
p.p.s. – Yeah, I know — I’ve flogged SHIFT clients twice this week. Sorry. But this is the stuff I’m doin’, y’know?
Tags: cymfony, pr+2.0, social+media, public+relations, marketing, pr
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I would like to congratulate you on the use of the phrase “mincing sychophants.” Fabulous.
On a more serious note, as an agency gal, I find this stuff fascinating, but I wonder how receptive corporate clients will be – and how forgiving when an experiment doesn’t work out?
PR 2.0 wird in Amerika immer spannender
von Björn Eichstädt
Es wird immer spannender. In den USA passiert in Sachen PR 2.0 wirklich einiges. Einer der Meinungsmacher ist Todd von SHIFT Communications, einer Partneragentur von Storymaker in den USA, der auch heute wieder Spannendes zum Th…
I am finding clients VERY receptive and very forgiving, since we set expectations up front that we don’t know what might happen…if anything.
A true test will be when we $&*% something up.