PR 2.0 Chapter Debuts @ "Influence 2.0" Wiki
I wrote this piece about "PR 2.0" on behalf of our clients at Cymfony. Your feedback, participation, edits and comments much appreciated.
Once the broader community has had a stab at it, it will be finalized as the next installment of Cymfony's "Influence 2.0" e-book. (If ya hate the term "PR 2.0," for example, here's your chance to scrub it away!)
The first chapter of the e-book became available in mid-June, when Cymfony refashioned its image and blog as "Influence 2.0." Got a good reception, but, more feedback and volunteer editors are always most welcome, as the project progresses.
Chapter 3 of the e-book is slated to cover "Businesses at the forefront of Influence 2.0." Who would be YOUR nominees?
p.s. - For you Second Life advocates, there's even a li'l something in this chapter for you!
p.p.s. - Yeah, I know --- I've flogged SHIFT clients twice this week. Sorry. But this is the stuff I'm doin', y'know?
Tags: cymfony, pr+2.0, social+media, public+relations, marketing, pr
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Comments
I would like to congratulate you on the use of the phrase "mincing sychophants." Fabulous.
On a more serious note, as an agency gal, I find this stuff fascinating, but I wonder how receptive corporate clients will be - and how forgiving when an experiment doesn't work out?
Posted by: judy | August 17, 2006 08:20 PM
I am finding clients VERY receptive and very forgiving, since we set expectations up front that we don't know what might happen...if anything.
A true test will be when we $&*% something up. ;)
Posted by: Todd Defren | August 18, 2006 06:24 PM