PR Squared: PRX Builder --- Try Before You Buy

If you've stopped by the PRX Builder site but were daunted by the $6 fee to create a release, please go check it out again.

For a limited time, the new service is offering up some free credits, so ya'll can try it out. You can go from "looky-loo" to "tire-kicker!"

Try to create a new release: use it to show your client "what's possible" when it comes to this newfangled format.

Try to re-purpose an older news release: I think you'll be surprised by how similar a Social Media version can be to your original draft, in terms of how much of the content can be "transferred" without losing its impact or intent. In fact, we can hope that the Social Media format might make it stronger, and/or more relevant to a wider audience (i.e., not just journalists but to the blogosphere as well)!

Remember that the service is in beta, so please do provide your feedback to the site's creators. Some of the early feedback has already resulted in some ease-of-use changes.

Anyone who uses the PRX Builder service from soup-to-nuts --- all the way through a distribution via PRNewswire --- is welcome to submit comments on their experience for publication (interview-style) in PR Squared.

Tags: prxbuilder, social+media+news+release, public+relations, pr+2.0