PR Squared: Vlogging - Distance:Time Ratios

At the Communications 2.0 conference last week, the keynoter was Andrew Baron of RocketBoom. Seems like a good guy --- unassuming, mellow, smart. One of his points felt so simple and brilliant; would-be vloggers should take heed.

According to Andrew, developers of video content must keep DISTANCE in mind when considering the video's LENGTH.

For the mobile phone, with its small screen held at arm's length, think, 10 seconds.

For the computer, which people are accustomed to sitting 2-feet away from (but which also begs for multitasking), think, 3 minutes. (The average YouTube video is 2 minutes.)

For the tv, in front of which we veg-out and often watch communally, from 6 feet away, think 30-60 minutes.

For the movie screen, where we expect an immersive experience, think 2 hours.

Somehow I think that this must be a well-known concept, but, it sounded so logical and right at the time.

Andrew acknowledged that his biggest advantage had been being among the first out-of-the-gate with the RocketBoom vlog. The next big opportunity to be "first" will be in mobile vlogs, he predicted.

Who will be the first break-out star of the 10-second set?

Tags: rocketboom, andrew+baron, vlogs