Thankful for Traditional Blessings
How am I able to sit in my "Mad Scientist" office (no pictures on the walls ... boxes still packed from my 18-month-old move to Boston) dreaming up zany ideas about how Social Media impacts Public Relations, Brand Strategy, etc.?
I have this luxury because there is a group of 80+ PR rockstars just outside my door, dreaming up ways to make a real-world impact for their clients, primarily by targeting the mainstream media.
In the past week alone, SHIFT clients have seen coverage in the NY TIMES and Good Morning America (Frucall), The San Jose Mercury News (Yodlee), and USA Today (Tumbleweed). And Novell has seen plenty of action, too, of course, thanks to the landmark deal with Microsoft.
As I whiled away the Thanksgiving holiday weekend, I could not help but offer up a few million words of thanks to our team here. They are all grokking the Social Media stuff and become ever more eager and enthused as we motivate, monitor and engage in marketplace conversations with and for our clients ... but as much as they "get it" they also "get" the need to keep the home fires burning. Even the clients who claim to "heart" the blogosphere get a special brand of smile on their face when they see their names appear in the mainstream media.
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Comments
Great reminders, Todd. For one: Seemingly one-on-one social media "hits" are nice. Still there's nothing like knowing you helped a client connect with a reporter/media outlet to reach tens or hundreds of thousands or even more people through tried and true media relations.
My week leading up to Thanksgiving helped two members of a local business association land a front page spot in the Sunday Biz section of the daily, and a spot during the Sunday 6 p.m. newscast on one of the TV stations.
And, secondly and most important, success rarely comes by your own work. We need to be thankful for the good work of those around us.
Mike
Posted by: Mike Driehorst | November 27, 2006 04:23 PM
Todd, is this blog really the place for such shameless SHIFT self-promotion?? :-)
Kidding aside, I'm always glad when a social media early adopter (or whatever you'd like to call yourself!) acknowledges the need for balance.
Congrats on the ongoing success.
Posted by: JesseCiccone | November 27, 2006 04:49 PM
Mike - congrats on those hits! And, yes, to me it is critically important to acknowledge the good work of my colleagues...
...Which is why (Jesse)I will sometimes use the blog to do so! :)
Posted by: Todd Defren | November 28, 2006 05:57 AM