PR Squared: The Brand In The Consumer's Hands

NeatReceipts is a SHIFT client whose "Scanalizer" product is a gem for anyone on your shopping list who, like me, is often embarrassed by remarks about their "Costanza Wallet" (a reference to the Seinfeld sidekick's messy, over-stuffed billfold).

Don't worry, I am not about to start using this blog to flog client products, but I did want to point out a great example of how "the power is in the consumers' hands," via this remarkably clever, mildly profane user review.