PR Squared: Good Luck, Natali

I am (still) swamped on other fronts --- including prepping for tonight's sold-out PRSA shindig, where I'll be on a Social Media panel with moderator John Cass, Paul Gillin, Todd VanHoosear of Topaz --- but you always ought to take the time to shout-out when an old friend is engaged on a new adventure.

Natali Del Conte, probably best-known for a brief stint at TechCrunch, has got a new venture, TeXtra, on the PodShow network, and I encourage you to check it out. Natali's the host of the show, providing on-going snapshots of tech news with speed, intelligence and her trademark charm.

You won't see it on her bio, but one of Natali's first jobs was at SHIFT, a few years back. Don't let the glamour shots fool you: Nat's a smart cookie. Her bio says it all:

"Natali Del Conte is an accomplished technology journalist, having written for PC Magazine, Variety Magazine, MarketWatch, TechCrunch, The San Francisco Examiner, The Oakland Tribune, and more."

Good luck with your new venture, Nat. "We knew you when..."

UPDATE: Nat comes clean.

After busting on Natali for omitting SHIFT from her resume, I got this nice note.

"Well, in my defense, that really isn't a 'bio.' It's a summary of my credibility as a journalist. But certainly SHIFT is part of the reason I landed in this crazy place...

If I hadn't worked for SHIFT, I wouldn't have felt confident to start pitching stories about tech to MarketWatch.
If I hadn't freelanced for MarketWatch, I wouldn't have been considered to be the business writer for The Examiner.
If I hadn't written on the business page for The Examiner, I wouldn't have been qualified to write about tech for PC Magazine.
If I hadn't written for PC Magazine, I wouldn't have made the appearances I did on Cranky Geeks.
If I hadn't done Cranky Geeks, I wouldn't have been "discovered" by Adam Curry and talked into doing this show!

SEE! It all started with SHIFT. Believe me, I haven't forgotten that!"

Vindication! A career in PR can lead to great things.

Tags: natali+del+conte, textra, prsa, podshow