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According to Wikipedia, automobile magnate Henry Ford believed that a chief component of business success “lies in the ability to get the other person's point of view and see things from that person's angle as well as from your own."  In the age of Social Media, this advice rings more true than ever before.

And that’s how we’re thinking about Social POV, the new “social media boutique” that SHIFT is joining…

As part of the Social POV advisory board team, I am honored to join some best-of-breed “do-ers” in Social Media:

Andrew Baron of RocketBoom, the web’s coolest vlogging guru.

Brian Oberkirch, the well-known blogging expert.

Lori Kufner & Kevin Bracken of Newmindspace.  Do you remember hearing about the 2,000 people converging in NYC to have a pillow fight?  That’s Lori & Kevin at work.  (Could you get any more “social?”)

And last but certainly not least, Social POV is being led by Eli Singer, the champion of the CaseCamp marketing “unconference.”  Eli’s day job at Cundari – one of Canada’s largest independent branding agencies – provides Social POV with plenty of creative horsepower and financial backing.  

As is the case in all things Social Media, Social POV is a case where the sum is greater than the parts.  This “boutique” is composed of independent practitioners acknowledged as being pretty darned adept in their distinct areas (i.e., branding, PR, blogging, vlogging, events, etc.), a “separate-but-equal” approach that ensures each boardmember continually competes & innovates in their individual sector.  Because we only collaborate on an as-needed basis, the boardmembers will be continuously engaged in real-world projects for demanding clients looking for real results. We’ll bring those experiences to the table when we share a client under the Social POV banner. 

In other words, Social POV is not the Jedi Council, pontificating from on-high: we are the Jedi Knights, doing the dirty work.

By contributing our individual energies, the Social POV team can offer clients a way to create and/or tap into the larger opportunities presented by the Social Media era.  Sounds pretty cool to me.  (But then, that’s just my POV.  Please feel free to contact Eli if you’d like more info!)