PR Squared: Practicing What We Preach

UnSpun logo Next month, PR-Squared will celebrate its 3^rd anniversary. Since June 2004, this blog has served as both a personal forum and a place that SHIFT could point to as its “official” blog. I am glad that we got started early in the blogging game, and incredibly gratified by the positive response.

But I’m not sure that PR-Squared can still be considered our official blog.

Last week, we created a blog that’s being written and run by our employees; specifically, by our junior staff. It’s called UnSpun, and it’s linked to the Careers Page of our website: anyone who’s considering a career at SHIFT (p.s. – We’re Hiring!) ought to use the UnSpun blog as a place to learn more about our people and culture.

For the record, we put in place a fairly generic “Blogging Policy” to guide the newly-minted bloggers’ efforts, but I do not see the posts before they go up (unless asked to do so by the individual bloggers).

There are already a few entries, and I am truly gratified in these early days by the quality of writing, humor and thoughtfulness that our “newbies” are offering to the blogosphere, both in terms of the posts and the comments. We’ve attracted some really smart, really nice people to this joint.

Moving forward, I’ll be watching to see how the blog evolves, sure, but more interesting will be gauging how the bloggers themselves evolve their thinking about Social Media. Will it change the way they handle Blogger Relations? Will the folks who post more consistently become the “go-to” staffers on all-things-2.0? Will it enhance their careers?

Have a look, and please feel free to participate with my friends at the UnSpun Blog. I know they’d be thrilled to hear from you.