Social Media Roller-Coaster

455757355_9f58d16704 Today I want to give props to my friend Kami Huyse, of My PR Pro. If you read this blog, chances are pretty good that you read Kami’s (much better) blog, too – we seem to share many common readers. If so, did you catch this post about the Social Media launch of Journey to Atlantis, the new roller coaster at SeaWorld – San Antonio? Fantastic stuff…

The Social Media-savvy program included:

A dedicated website (designed by Josh Hallett & Co.).
A Flickr group, full of cool pix at launch.
Not one but TWO video channels, at YouTube and Veoh (sidenote: I was impressed by the quality of the Veoh vids & website; guess we should expect as much from a former media mogul like Veoh investor Michael Eisner)!
A dedicated site where user-generated content can be uploaded and/or tagged (i.e., Flickr photos or YouTube videos tagged “JTA” for Journey-to-Atlantis or “SWSA” for SeaWorld-San Antonio will be found, reviewed and uploaded to this site by SeaWorld’s marketing staff).
A blog, complete with a blogroll that includes each and every “coaster enthusiast” blogger to whom Kami reached out to in advance of the launch-date of May 11. Linklove never hurts, when it is appropriate linklove (as this campaign demonstrates).
A del.icio.us page with tons of links, and, importantly, Kami’s personal notes about why each link might be of-interest.

I am really excited for Kami, and look forward to reading her Communications Overtones (RSS) blog for updates on the response to this “all-bases-covered” Social Media campaign. Kudos!

This entry was posted on Monday, May 7th, 2007 at 12:41 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Kami Huyse says:

May 7, 2007 at 3:48 pm

Thanks Todd, this has been a lot of fun. However, I want to make sure to give kudos to Josh Hallett, who helped me set up the beautiful WordPress site and gave, and continues to give, me great advice on this initiative.

Charles Frith says:

May 8, 2007 at 1:22 am

I wouldn’t call that all bases covered, but maybe that’s just me.

May 8, 2007 at 12:09 pm

Charles; There is also a full-court initiative to the traditional media, but that is not my part of it, that is done in-house - though we are very coordinated and the media portion is also using the social media aspects to drum up interest. Not to mention there is a very sophisticated marketing campaign aimed at targeted markets and pass holders, as well as other VIPs. This is just the social media aspect. Would love to hear what you think is missing.