Third Anniversary for PR-Squared
I vividly recall sitting in our San Francisco office, 3 years ago today, discussing with my friend & colleague, Parry Headrick, whether or not I should get on-board with “this blogging stuff.”
He was an advocate. “This is the future. This can be our voice. Maybe it won’t pan out, but it’s worth a shot.”
I was not convinced. I could rattle off 10–or-so ideas for blog posts, but then quickly ran out of steam. “Let’s say I post those 10 ideas – at a rate of at least 2 posts per week, this blog will be dead in about a month.”
Parry knew better. As one of the handful of people who was forced to hear me whirl through a dozen whacko ideas a day (and who could also contribute his fair share), he had a good feeling I’d “come up with something.” Thanks, Parry. You were right.
So here we are, 3 years later.
The Social Media News Release is an on-going topic of interest. The PR 2.0 stuff overall continues to gain steam: in fact, it’s now woven into virtually every program at our agency, and most other firms & inside marketers are also wading in. This blog has proven to be fairly popular. (It is also now a significant contributor to our sales funnel; it is commonly referenced by prospects. Yet another validation that “blogging is good for business.”)
Most importantly, I’ve made a lot of new friends. These are folks who I rarely (if ever!) see or speak with “live.” And even then, it’s usually at a conference. But I still count them as friends. We communicate with each other; we read and ponder each other’s deep-thoughts about our industry; we argue; we tease; we joke; we support and applaud each other; we circle around the occassional business-plan together. Every time any one of these people reach out to me, whether through the blog, Twitter, or email, I am genuinely delighted. That makes ‘em friends, in my book.
Working on PR-Squared has been inspirational to me. This blog thrust me down the Social Media path, even as that path was first being hacked through the impenetrable weeds of the “1.0 Era.” It’s been a journey of discovery that rekindled a belief that we PR pros are capable of greatness. And that’s a feeling that comes from interacting with great people.
Thanks, all. Really.





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Comments
And we love ya man! Congrats on three years, you are getting a little gray I think ;-)
Posted by: Kami Huyse | June 22, 2007 10:38 AM
Three years, eh? You're now Derby eligible, and next year we can put you out to stud.
Congrats!
Posted by: Ike | June 22, 2007 11:38 AM
Congrats. And here is to many, many, more.
/kff
Posted by: Kyle | June 22, 2007 11:47 AM
Congrats on the Blogiversary and many many more!
Posted by: David Parmet | June 22, 2007 12:34 PM
Todd,
Congrats! Nowadays, three years doing anything consistently is an accomplishment.
So, what should we all pitch in and get for you?
Leather is the "traditional" 3-yr wedding anniversary gift: (http://tinyurl.com/36hgxw)
Nyaaaahhh. Just our congrats and wishing you continuous prosperous blogging will suffice.
-- Mike
Posted by: Mike Driehorst | June 22, 2007 12:53 PM
Looks like I need to bake another Blog Birthday cake.
However it doesn't ship very well. So this comment will have to do :-)
Posted by: Josh Hallett | June 22, 2007 02:27 PM
Congratulations. The virtual work that we have done has been very important to me. It's so interesting that bloggers in the same space are not "competitors" but instead support and help one another.
Good luck for the next three years.
David
Posted by: David Meerman Scott | June 22, 2007 04:01 PM
Congrats, Todd! Your blog has been a great resource and a great read. Best of luck in the future.
Posted by: Alex Parker | June 22, 2007 06:28 PM
congrats guys, way to stick with it. todd, you're my ambassador of pr blogging kwan;)
Posted by: Mike Manuel | June 22, 2007 08:07 PM
Wait a minute... are you kicking off a Google Bomb by linking me to the word "Joke"?
Posted by: Ike | June 23, 2007 08:46 AM
Good work on getting to Three years. Keep doing the good work and we'll be saying this again in three more years.
Posted by: Rogers Place | June 24, 2007 01:24 AM
Happy anniversary, Todd! The PR blogosphere is a better place because of you :)
Posted by: Constantin Basturea | June 25, 2007 11:03 AM