AdWeek Covers the Social Media Release
No time for an extended post today, but meanwhile I did want to point ya’ll to this article in AdWeek about the Social Media News Release. The writer, Wendy Melillo, does a good job summing up the major points.
From the article:
“With access to blogs, message boards and other media tools, consumers have ushered in the age of citizen journalism. They can report, critique and disseminate news and information, becoming an important part of the conversation.”
I managed to put in a plug for crayon’s Virtual Coke campaign during my chat with Wendy, and I was glad to see that she included a nice mention in the article.
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Comments
I like most other PR flacks have been exposed to this release for the past year or so, but am still slow to change as are most. What I have found interesting is the social media press room, I have only seen one live www.neatreceipts.com/newsroom (but I don't think you can get to it with out the direct link). I give credit to www.iPressroom.com, I enjoyed listening to the founder during a 2-day Integrating PR into social Media conference in May.
Posted by: Celeste | July 9, 2007 11:29 PM
Todd - thanks for the plug on the Coca-Cola Virtual Thirst project. We did use the SMNR for the project and think that it added to the overall participation level of the program.
It's great to see the conversation about the SMNR continuing to gain traction (and in AdWeek, no less!).
Posted by: Scott Monty | July 10, 2007 12:46 AM