PR Squared: Social Media Needs More Case Studies in Excellence

Logo119374_lg There’s no question that Social Media usage is on the rise, and that more & more businesses are growing curious about how to jump on the bandwagon.

Jumping on a moving bandwagon can be treacherous, though. Without a full understanding of the techniques, best practices, and morés, you could embarass your brand by screwing up royally. This is still a brand-new field, and mistakes are expected, but there are also shining examples of success, and we can all learn from these pioneers.

The Society for New Communications Research, a nonprofit global think tank dedicated to the study of new media and communication, is trying to capture these case studies. The organization recently announced its “call for entries” for its 2007 Excellence in New Communications Awards program. The deadline for submissions and nominations is September 28, 2007. (Disclosure: I’m a Senior Fellow of SNCR and one of the contest’s judges).

According to SNCR’s press release, “The awards will recognize innovative organizations and individuals who are pioneering the use of … social media (blogs, wikis, podcasts, online video collaborative tools and other new and emerging communications technologies) in the areas of marketing, public relations and internal communications, advertising, media, politics, entertainment, academics, community and cultural development.”

The awards will be presented at a SNCR gala in Boston this December. The award winners will be featured in presentations at the Symposium program and all of the award-winning case studies will be published in SNCR’s New Communications Review publication.

What will YOU contribute? How will YOUR work be remembered? I can’t wait to read all about it.

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