Secrets of the Socnets
Influence stems from Participation.
If you participate meaningfully — with humor, intelligence, transparency & grace — you gain credibility.
If you gain credibility, you can begin to influence.
If you abuse your influence, you will be rejected.
(And Google will remember it forever.)
You can be open to new players.
You can roll around in the mud — engaged, committed, crazed & having fun — without getting dirty.
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Photo from Saturday’s Rugby World Cup final, by chance? Nice to see South Africa knock off the Poms. Couldn’t have England repeating as champions.
Hear, hear! This is such a simple, yet universal truth. We should be screaming this from the top of the mountain.
So much of social media is about common courtesy, common decency, and common sense – it’s about building relationships. When companies have to stop to figure out how to participate, it just demonstrates how we’ve lost some semblance of humanity with regard to doing business.
As a former rugby player and as a PR 2.0 consultant wannabe, I must congratulate you for this inspired post.
Rugby is one of the best sports to use as a metaphor to encourage participation in a social new media world.
And as I recently discovered, Shift Communications is also inspirational on the PR field.
Greetings from Portugal.
Jose Sacavem
Good news.
Thank you for information.
I hope everybody reads this article.
Your Brand = What should show up on social networks
Well said, friend!
You actually get it. Like Edelman posted recently “Be it. Don’t buy it.”
In other words, don’t game or exploit the socnets (social media networks). Socnets are NOT “just another advertising medium”!
People socialize for fun, romance, information, advice, self-expression. They are not seeking commercials and ads, but they sometimes seek expert opinions, insights, and tips.
http://twitter.com/vaspers