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Snackdaddy

IStock_000003843518XSmallGeoff Livingston tagged me to participate in Jeremiah Owyang’s “media snack” meme. 

Jeremiah asks:  “Do you respect media snackers? … folks who consume small bits of information, data or entertainment when, where and how they want?  If you want to be part of their lives you’ve got to respect them…”

How I respect the mediasnackers:

  • I microblog at twitter.com/TDefren.  Random bits of news, commentary, jokes, etc.
  • More often than not, I try to keep my posts here at PR-Squared to a 2–minute read.  Yes, I’ve “timed” this more than once.
  • I try not to post more than 2 – 3X a week.  I ain’t brilliant enough to do this daily.  Also, I use more paragraph breaks (and bullet points) than necessary, to trick your eyes into thinking that this’ll be a quickie read!  
  • I don’t vlog or podcast.  Call me a Luddite but I am too much of a mediasnacker myself to find time to watch 2–minute videos or listen to podcasts!  Too much of a time commitment.  And so since I rarely consume such material myself, I figure my audience is just as busy and distracted, so I don’t go there. 

I think of myself as more of a grazer than a snacker.  While it’s true I avoid pod– and videocasts, I am a voracious reader.  Every morning I sniff through the RSS feeds, looking for tasty morsels.  Length is unimportant; I am more interested in what I can learn.  Sometimes I learn more from a long, thoughtful post (so don’t sweat keeping those blog posts “tight and concise,” Jeremiah!) … It’s gotten to a point where I can barely start my workday until 10:30am because I’ve spent 90 minutes catching up on the blogosphere!  That’s not snacking – that’s grazing, fer shure.

This is the part where I tag some other folks for the meme.  How about Todd VanHoosear, ToddAnd (just to get all the Todd’s-of-the-Blogs covered in one fell swoop), and, Brian Solis, Kate Trgovac, Chris Lynn and Joseph Thornley?

Comments

OK, I don't feel bad anymore abut skimming through the reader for 15-30 minute jaunts. Well done, Todd, and thanks for playing!

Found you through the many digital breadcrumbs around this meme.

Loving the 'grazing' analogy and I have added your name to the growing list:

http://tinyurl.com/39ohf5

Peace

DK
MediaSnackers Founder

People consume information in a variety of ways. By posting two minute pieces in your blog, and a few sentences in your twitter, you are giving others options. I do recommend video as another consumable medium, especially when people are impatient in this ever growing web 2.0 world.

I have this really funny picture in my head of people with stopwatches reading your post.

But seriously, I have learned a lot about content packaging from you. Packaging is the best part of some snacks. LOL

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