Everything You Ever Needed To Know Can Be Found In Free e-Books
It’s one thing to come up with a Social Media Release template and offer it up to the community for free. It’s quite another to spend hundreds of hours researching, writing, editing and agonizing over a polished work of intellectual property – and then give it away.
There are benefits to this, of course: it boosts one’s reputation, SEO, etc., which can lead to more lucrative business opportunities and speaking gigs. I get that. Still, my mind boggles and I feel such gratitude to really smart people when they proffer their labors to the world with such generosity.
Thanks, David Meerman Scott, for your recent e-book on Viral Marketing.
Thanks, Ted Demopoulous, for your e-book on Effective Internet Presence.
Thanks, Brian Solis, for your e-books on Social Media & Community Relations; on Blogger Relations and on PR Tips for Start-Ups.
Thanks, Brainstorm, for your e-book on the Mediasphere.
Thanks, Contagious, for all the best case studies from 2007.
Thanks, Greg Verdino, for the cool slides about Social Media.
Thanks, John Moore, for all the great recipes.
Thanks to Edelman’s Jonny Brentwood for the white paper on Social Media Measurement.
Thanks, Patrick Hanlon, for the thought-provoking slides on Branding.
This is just a sample of the cool stuff I’ve downloaded to my “personal ponderings” folder. The generosity is stupefying.
(I hope all the links work; most all open PDFs that will inspire, provoke and/or baffle. Take advantage.)
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Comments
You're welcome ;)
Posted by: Brian Solis | January 23, 2008 06:26 PM
OK, I was just having fun with that last comment...
But seriously, you have done a lot for advancing the community of PR professionals as the many who are (and aren't) on your list.
Great minds combined with the reach and voice of social media is almost like one big open source wikipedia for people to learn, share, and help each other grow.
Thanks for being part of it and spotlighting others who are doing the same!
Posted by: Brian Solis | January 23, 2008 06:28 PM
Thanks Todd, for both mentioning my ebook and letting me know about the others.
Posted by: Ted Demopoulos, Blogging for Business | January 23, 2008 09:05 PM
WOW, Todd thank you for creating a 'virtual' library of information!
Posted by: Austin Edgington | January 23, 2008 11:42 PM
Thanks Todd. My Viral ebook has had 10,000 downloads in less than a week. Many more people are now exposed to me and my ideas which is why this stuff is so cool. Thanks for spreading the word on my ebook and the others you point to here.
Cheers, David
Posted by: David Meerman Scott | January 24, 2008 06:12 AM
Great bunch of resources, Todd. And thanks for including my SMPR slide set. Of course, as you're well aware, some of those slides were inspired by your work and thinking - which only goes that much further to prove the value of sharing knowledge.
Posted by: Greg Verdino | January 24, 2008 08:42 AM
Nice. Thank you for sharing all these links. Bookmarked :)
Posted by: Tamar Weinberg | January 25, 2008 10:27 AM
Todd, thank you for alerting me to these resources. I now have my spring break reading! I am excited to dive in.
I believe that freely sharing material is the direction of the future. I was grateful when you shared your social media release template and anxiously await the next version that you have been alluding to.
Posted by: Tiffany Derville | January 27, 2008 02:28 AM
It takes a little bit of blog lurking and Internet digging to find the e-books you need to improve your craft. Whether it be PR, marketing or something of the fine arts. It's really wonderful that free e-books are being offered since it allows more people access to information. A mighty applause to all those who allow their works to be used and read for free!
Posted by: Jen, writer MembershipMillionaire.com | January 29, 2008 06:07 AM
It is truly amazing how open and sharing the social media marketing community is.
So much talent and wealth of ideas.
I am excited to have access to this kind of information.
Thanks everyone.
Posted by: Kin Lane | January 30, 2008 02:22 PM