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The inimitable Rohit Bhargava of the Influential Interactive Marketing Blog is launching his book, PERSONALITY NOT INCLUDED, tomorrow.

In keeping with his inclusive turn of mind, Rohit doesn’t think of this as the launch of a book, so much as the start of a conversation. 

Accordingly, he’s asked us to ask him up-to 5 questions that he promises to answer on Friday.  (Tomorrow will be a long day for Rohit!)

Riffing on his concept, I asked some of the Twitterati to join the fun.  Below are four of the responses (I’ve reserved the 5^th question for myself, below.)

So, Rohit?  We have some questions for ya:

briguyblock @TDefren Ask how a company bests selects leaders and idea people to define a company's archetype?

Ronna @TDefren Q for Rohit: Multiple personalities are a fact of corporate life - how do you balance them for the sake of corps & customers?

KyleFlaherty @TDefren What signs should an established brand look for to signal they need to shift in order to 'rediscover their soul'?

cbensen @TDefren What is the single most important thing you can do to give your brand personality?

These are good questions.  Kyle Flaherty, in particular, raises an interesting quandary:  what signals should a C-suite executive look for, internally, as evidence that the culture is ready to shift towards a new openness?

And, Rohit, here’s question #5: How the heck did you manage to write a book, grow your family, serve as a lecturer at a zillion conferences, deal with clients, blog (of course), and generate almost 500 tweets in just the last few months alone?  What suffers the most, in such flurries of activity?