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This weekend (June 22) marks the 4^th anniversary of this blog. 

Before drafting today’s post, I took a look at my post from 1 year ago.  If you bother to click through to last year’s anniversary entry, you’ll see that I used the opportunity to engage in some blatant linkbaiting!  But more importantly, I was struck by how much the concluding paragraph from that day still rings true for me a year later:

Working on PR-Squared has been inspirational to me.  This blog thrust me down the Social Media path, even as that path was first being hacked through the impenetrable weeds of the “1.0 Era.”  It’s been a journey of discovery that rekindled a belief that we PR pros are capable of greatness.  And that’s a feeling that comes from interacting with great people.

When I wrote that paragraph, Twitter did not exist (at least, not to my knowledge).  The subsequent rise of microblogging has not only vastly expanded the universe of marketers that I now know and respect, but also reconfirmed my belief that our industry is changing course.

We’re getting smarter, faster, better.  It’s becoming ever more clear that most PR people are happy to be authentic, honest, and o-u-t from behind the curtain.  Yes, we need to get better at writing, targeting, etc., but the sunlight of Social Media is slowly and inexorably disinfecting our industry. 

Huge differences have occurred in just a year.  The amount of change we’ve undergone in FOUR years is incalculable.  It’s a great time to be doing what we’re doing.