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Caught this at David Parmet’s blog – it’s Gary Vaynerchuk’s Web2.0 keynote. The language is NSFW, but the passion is infectious.
“If you’re pumping out good shit, people will follow. But if you for a second – for a 1/2 second – don’t believe in what you are doing … you need to get out, now.”
There have been less than 10,000 views of this vid on YouTube, but I predict it goes pretty viral soon.
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» Brand Development Process - Passion + Transparency from Beyond Niche Marketing
Gary Vaynerchuk (Wine Library) gave a speech at Web 2.0 Expo in New York where he shares KEY insights into the brand development process. In a nutshell, Gary points out how important it is to build a brand, but also illustrates how passion and transp... [Read More]
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Comments
This was just what I needed today.
Kami
Posted by: Kami Huyse | September 24, 2008 11:12 AM
I always love the first time an audience sees Gary because people first get scared and then as they realize this crazy, passionate, swearing guy isn't there to scare them, but to teach them.
Love it!
Posted by: C.C. Chapman | September 24, 2008 11:15 AM
Wow - great video.
I can't imagine it not going viral.
Posted by: Parker | September 24, 2008 11:27 AM
If you are pumping out good stuff people will follow. If you have brand equity you'll be found. Do what you love. Work. All of these comments within his speech point to a consistent strategy of hard work and persistence - no flash in the pan, easy money. Sounds like my parents were right.
Posted by: Kasey | September 24, 2008 12:35 PM
I had the pleasure of seeing Gary speak at BlogWorld Expo and he's such an intense guy, but infectious is exactly on-target. He just makes you want to go out and CRUSH IT...
Posted by: Rebeca | September 25, 2008 10:10 AM
Fantastic presentation. I didn't know about Gary but thanks to this video I've started watching Wine Library TV and now have many new ideas to use on my business.
My favorite quote: 'everybody has time, stop watching fucking Lost!'.
Posted by: Alexis Bellido | September 25, 2008 03:01 PM
It's been my experience that the message of "patience, persistence and hard work" are RARELY the ingredients of a "viral" marketing message.
"Fast Easy Money" = Viral.
"Quick and Easy Money for Dummies" = Viral
Patience, persistence, dedication and effort - not so much.
Those are definitely the essential ingredients for success - Gary's success is a well documented - maybe he's the right messenger for this essential "secret".
Posted by: Kathy @ Beyond Niche Marketing | September 26, 2008 01:14 PM
Gary knows how to get the audience motivated to get out of their seats and do something! He's a pretty special character he is.
-chel
Posted by: chelpixie | October 8, 2008 03:27 PM