For Discussion @ The New Marketing Summit
Thank you all for your great suggestions re: a topic for my speech next week at the New Marketing Summit.
Judging by the comments on my last post, and on Twitter, many of us are feeling pretty lousy about the doom&gloom in the financial markets, and so I got an outsized number of requests to discuss “Marketing in a downturn.”
So here’s the abstract for my gig:
Social Media Marketing in Tough Times: Who Should Do What and What Should They Do?
Times are tough all over. When marketers are called on to cut budgets, or else, some hard decisions need to be made about how to achieve objectives on a shoestring. This decision-making process is complicated by the fact that Social Media concepts had most marketers on fire with curiosity and ambition just a few months ago. So, what are the "bare essentials" of Social Media Marketing? What's the right mix of internal and external resources? Is it time for a strategy do-over? Should marketers re-trench to old-style marketing approaches? Can marketers still have it all?
You should come! Say hello. I really don’t enjoy public speaking all that much, so, all supporters are welcome. Register here.
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Comments
Todd:
A slightly different take. This is not a downturn. Let's call it a shift. It requires reinvention. Instead of focusing on how-to's on a shoestring....this is a good time to talk about shifts and how your clients can seize opportunities. Wish I could attend - Maybe someday you'll visit Tucson!
Posted by: Monica Surfaro Spigelman | October 11, 2008 02:27 PM
Monica, I love your "shift" idea and agree with it 100%. If you think of this time as a downturn, things start looking a bit depressing. On the other hand, if you think "shift" - the time to change the way you think, to start something new and take different approach to how you do business/PR/etc. - things look much brighter. Todd, I'm sure your speech will be a success. I wish I could attend. Good luck!
Posted by: Tatiana Tugbaeva | October 13, 2008 05:45 PM
Quoting Tony Perkins, "One piece of advice you can bet on in a downturn, an aggressive corporate communications & public relations strategy is key."
Posted by: Brian Solis | October 13, 2008 09:42 PM