PR Squared

About

Blogroll

PR 2.0 Tactics

PR Squared

Extolling brand values through social media when we're in a faltering economic condition. i.e. appealing to brand evangelists and fanning flames of brand love!

I'd like to hear your thoughts on marketing during rough economic times. People will likely have to cut their marketing budgets. This presents a unique challenge. I believe the strongest brands will be in a better position to ride out the recession. With that in mind, what do you think are the essential marketing and customer relationship activities for people to be engaging in? In other words: You can cut X but you can't cut A,B and C.

How about a State of the Union-type address on SMR? Is it working? Support it with real numbers. A review of the players out there doing SMR. Are they doing SMR the way you envisioned? How does the media feel about it? Do they even care? Do consumers care? Is it worth the money? How does it compare to press releases in terms of impact i.e., do they more frequently turn into stories etc? Oh yeah, be totally honest.

Sad I can't be there -- and at my favorite time of year in Beantown, to boot - but looking forward to reading your post-event dispatches. Interested in how soloists can strike partnerships with SM specialists.

This will be a great event with a truly handpicked list of speakers!

The Social Media Club Boston is offering a nice little discount for folks who want to come (and who hopefully will stick around for the Social Media Club Boston event Wednesday night--there are still a few tix left). More info on the special discount, offered through the Social Media Club, as well as registration information for the SMC event is here: http://www.eventbrite.com/event/187812753

Instead of focusing on the obvious-why don't you do something that goes against the grain. Focus on what's making your company money-tell everyone what's been working and why. Tell them things they don't already know. Don't give them the tired,retreaded fodder. Make them walk away saying-"shit that was good..."
Oh yea...and be honest.

How about "Why Social Media is Just a Fad" or something like that?

If you could make a solid, well-reasoned case against social media and marketing it could go a long way in helping address some of the deficiencies of social media. It could be both a real eye-opener as well as a call to action to solve some of the challenges of making social media successful.

Trust and Transparency: Social Media's New Currency

w00t!

Today's my lucky day - glad you're speaking Todd, as I will be there too!

I like all the above suggestions and the direction. If anything, however, I view this down economy as a great opp for SocMed industry because more companies will have to cut back on Marketing/PR budgets they will be looking for new creative ways to add value. Social Media should be positioned as the VALUE alternative esp. given traditional methods can be quite pricey.

It's a good time to clean our respective professional houses and get real.

p.s. I also appreciate that you, like Chris Brogan, don't forget that there's a big world out there that is still way on the left side of the adoption curve. Not sure how that applies to demographics of the New Marketing Summit attendees? Food 4 thought...

p.s.s. Ray's suggestion is fantastic. And the concept of Trust and Transparency as New Currency for companies is a great way for professionals to pitch their executives too. Was going to say the SocMed is the bank for doling out that currency - based on who is credit- or trust-worthy...but not sure that's such a great idear these days.... :-@

Sagacious? I love it! Isn't that another way of saying "old?" :-) Todd, I'll try to live up to your advance billing. Thanks!

Cool gig Todd. I hope things go well for you guys. In terms of topics I like Jeff's idea above about making a solid case against social media, it would be an ironic twist, get everyone's attention, be outrageously honest, and a little fun. Love it!