LinkLove for Your Online Valentine
I got a big kick out of the LinkLove campaign from my old friends at Hubspot. It’s that whole “give before you get,” virtuous loop concept that benefits everyone involved.
Sign in with your Twitter handle and offer up the name of a site that you think deserves more linklove (a.k.a. Search Engine Optimization, a.k.a. Google Juice), and that link not only gets publicly (and adorably) tweeted, but also gains a link on Hubspot’s special landing page.
Hubspot also benefits, of course, via all the credit they gain for the idea (in the form of linklove from blog posts like mine, and on Twitter).
There’s a great little music video on the site, featuring former SHIFTer Rebecca Corliss. (She never sang in our office, unfortunately! We clearly missed out on a treat.)
Check it out, and Share the Love!
Disclosure: the gang at Hubspot are former clients, and current friends.
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Twitter Comment
RT @TDefren: A quick write-up of @hubspot’s #LinkLove campaign: [link to post] — Thanks for the link love, Todd.
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What a clever idea. Thank you for sharing!
Twitter Comment
PR Squared: LinkLove for Your Online Valentine [link to post]
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Twitter Comment
Pretty funny music video advertising LinkLove so that you can show the the love to your favorite links. Check it out here [link to post]
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Very cool campaign. thanks for sharing it. If you check out the website, I like how LinkLove acted on the then upcoming Valentines Day. The romantic music video and the Valentines-themed site create a solid brand message that sending an inbound link is a way to support and show your “love” for a site you find admirable. It’s creative, cheap, memorable and effective. The only criticism I find is that the lyrics are hard to understand. For someone who doesn’t understand the service, it can be difficult to know what the video is advertising and what the message is all about.