A Warm Welcome to Victoria Shaw, New SHIFT VP in San Francisco

This week marks the start of a new chapter in SHIFT’s San Francisco office.  On Monday we welcomed a new VP to the fold, Victoria Shaw, who joins us with more than 14 years of integrated communications and marketing experience, working with organizations of all sizes – from startups through Fortune 500 companies.

VbsVictoria’s career highlights include a stint as Director of Interactive Marketing at New Line Cinema in Los Angeles, where she oversaw full-scale interactive campaigns for films including the Lord of the Rings trilogy and the Rush Hour and Austin Powers franchises. (Should I just stop there?  Are you already impressed and jealous?  So cool.  “Yea, baby.”)

Victoria has also served as vice president of integrated PR at AMP Agency in Boston and as director of client services at Schematic/WPP in New York.  Most recently, Victoria was the founder of A Tiny Coalition, a full-service communications agency with clients in the Bay Area and Boston including City Sports and TIBCO.

It was a long process finding the perfect fit for the SHIFT-SF team. We had a laundry list of “must-haves” for each candidate we interviewed.  Would they understand and embrace our vision?  Did they bring something extra to the table beyond “typical” PR agency experience?  Starting a new team to bring in more revenue is a worthy enough goal, but to that objective we added: Could we learn from the new VP?  And last but not least: they had to be nice. They had to be cool.

Victoria fit the bill, and then some. In my interactions with her thus far, each time I walked away thinking, “Thank god we got her.  She’s whip-smart, she’s intuitive, she’s nice.  She’s gonna rock it.”

Welcome aboard, Victoria! Go on. Rock it!


Posted on: September 20, 2012 at 11:52 am By Todd Defren

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