The collaborative economy + PR

The Collaborative Economy

Friend and colleague Jeremiah Owyang has been talking about his newest framework, the collaborative economy, where consumers provide services directly to other consumers, sidestepping normal supply chains and business processes. He asked SHIFT for our thoughts about how marketing and PR fit (if they do) in this new economy, and the SHIFT team was happy to provide some thoughts. Is there a role for marketing and PR in a world where consumers do business with each other? Read the blog post to find out (spoiler: yes, there is a role).

Posted on: June 19, 2013 at 10:51 am By cpenn

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