Today we’re publishing a new e-book (available here) for PR pros and corporate marketers who seek to get up to speed on all this "2.0" stuff.

It’s likely that if you read this blog, the content of the e-book will be old-hat to you. However, you might have colleagues or clients who are still coming to grips with Social Media, in which case I’d encourage you to point them our way.

As with our Social Media News Release template, we’re releasing this e-book with no copyright protections. If you want to cut&paste the material into an e-book or memo or proposal all your own, go for it. We’re big believers in karma over here.

Note that the subtitle of this e-book is, "A Necessarily Living Document." That’s a fancy way of saying, "This stuff changes by the day, and, we’ve surely missed something already." If you have comments, please leave ‘em here at the blog. If you have suggestions for a next rev, please drop ‘em here.

Tags: pr+2.0, public+relations, PR, social+media, SHIFT+Communications

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