Comments on: SHIFT Releases “PR 2.0 Essentials” Guidebook

By: ozgur alaz

ozgur alaz — Tue, 01 Aug 2006 20:00:49 +0000

Great report for PR2.0
Congrt.

By: Nathan Schock

Nathan Schock — Tue, 01 Aug 2006 17:34:51 +0000

Todd, Love the document. I think it summarizes web 2.0 PR very well. I have a new employee starting next week and this will be required reading.

By: PR Opinions

PR Opinions — Tue, 01 Aug 2006 13:29:11 +0000

PR Miscellany – August 1 2006

Listen to your audience: John Scalzi offers a critique of two PR pitches he received for his blog. [Thanks to Trevor Cook] For the love of all things holy listen to your audience: Doh! Reading for the… well probably not…

By: Toby Treacher

Toby Treacher — Fri, 28 Jul 2006 15:08:44 +0000

Todd, I have just started a “normal” business in the UK and we are really into all this 2.0 stuff. Sadly, only a few people have ever heard of it.

This is a really great run through, would you mind if we took the PR slant out and re-purposed? Thanks for all the effort

By: Stephen Turcotte

Stephen Turcotte — Fri, 28 Jul 2006 14:15:44 +0000

Hi Todd, Awesome / amazing document. It makes this football sized pill a lot easier to swallow. I’m going to send this pdf to a few well placed mar comm folks. I think the section headers will make it easy for them to get the big picture what 2.0 is and how it applies to their business.

Btw. Thanks for the references to BlogSurvey.BackboneMedia and SCOUT

By: Jarrod Morgenstern

Jarrod Morgenstern — Thu, 27 Jul 2006 22:06:50 +0000

Fascinating article! What a succinct explanation of PR 2.0! Thanks much.

By: Owen Lystrup

Owen Lystrup — Wed, 26 Jul 2006 06:35:27 +0000

Very useful, Todd. Thank you.

If only I had it a few days ago. Tomorrow I will be pitching my company on using a blog. I could have used a lot of the definitions in your report.

Thank you for making it free.

By: Todd And

Todd And — Wed, 26 Jul 2006 03:40:07 +0000

Bravo! As a new blogger, I’m pumped to add this to my reference library. Thanks!

By: Capture the Conversation Internet Marketing Blog

Capture the Conversation Internet Marketing Blog — Tue, 25 Jul 2006 23:21:32 +0000

PR 2.0 Essentials Guide

Big kudos to Shift Communications for the release of their free PR 2.0 Essentials Guide. Todd Defren and the team have taken the time to painstakingly research articles, topics and learnings about social media innovations. We highly recommend you downl…

By: James Clark

James Clark — Tue, 25 Jul 2006 22:45:40 +0000

Excellent work Todd. The detail and link references are extremely helpful. Cheers for bringing this to the masses.

It’s our hope that many, many PR people read through this and start engaging in social media.

This is a great complementary report to our Fire Your PR Firm? paper. If you don’t mind, we’ll add this to the our report and recommend people read it.