Comments on: Could Industry Analysts Survive Total Transparency? http://www.pr-squared.com/index.php/2006/08/could_industry_analysts_surviv Social Media and Public Relations Consulting � PR Squared Mon, 15 Mar 2010 15:34:08 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Dominic Pannell http://www.pr-squared.com/index.php/2006/08/could_industry_analysts_surviv/comment-page-1#comment-171 Dominic Pannell Sat, 26 Aug 2006 10:21:33 +0000 http://pr-squared.com/pr2wp/?p=238#comment-171 Without questioning the advice you give, Todd, it is all reactive - the horse has bolted... Most tech companies do not engage pro-actively with Gartner or the other analyst firms that write benchmarking reports (e.g. Forrester Wave) - at best they pay the firms some money for their services and toddle along to brief analysts from time to time. In actual fact there is much more that can be done before the report is published. Too late this time for your former client, but they should be looking to the next report and implementing a plan of action, starting right now. Alternatively, they could busy themselves with securing the stable door. Without questioning the advice you give, Todd, it is all reactive – the horse has bolted…

Most tech companies do not engage pro-actively with Gartner or the other analyst firms that write benchmarking reports (e.g. Forrester Wave) – at best they pay the firms some money for their services and toddle along to brief analysts from time to time. In actual fact there is much more that can be done before the report is published.

Too late this time for your former client, but they should be looking to the next report and implementing a plan of action, starting right now.

Alternatively, they could busy themselves with securing the stable door.

]]> By: Eric Eggertson http://www.pr-squared.com/index.php/2006/08/could_industry_analysts_surviv/comment-page-1#comment-170 Eric Eggertson Thu, 24 Aug 2006 04:59:41 +0000 http://pr-squared.com/pr2wp/?p=238#comment-170 A Canadian firm that acts as an auditor for a company can't provide other consulting services to that company. It's a matter of maintaining the integrity of the auditor relationship. One would think there should be a similar firewall between analysts' reports and consulting or other fees. Until there is, the credibility of the reports is tainted by real or perceived conflict of interest. Nice post. A Canadian firm that acts as an auditor for a company can’t provide other consulting services to that company. It’s a matter of maintaining the integrity of the auditor relationship.

One would think there should be a similar firewall between analysts’ reports and consulting or other fees. Until there is, the credibility of the reports is tainted by real or perceived conflict of interest.

Nice post.

]]> By: Jen McClure http://www.pr-squared.com/index.php/2006/08/could_industry_analysts_surviv/comment-page-1#comment-169 Jen McClure Thu, 24 Aug 2006 02:34:13 +0000 http://pr-squared.com/pr2wp/?p=238#comment-169 Will things start to change? Yes! In fact, I would submit they already have. Many industry analysts are now blogging, podcasting, enagaging in more conversations and debates, and those who don't engage in this way will be left out the loop and eventualy become less influential. Will things start to change?
Yes! In fact, I would submit they already have. Many industry analysts are now blogging, podcasting, enagaging in more conversations and debates, and those who don’t engage in this way will be left out the loop and eventualy become less influential.

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