When people have asked me about Steve Rubel (of the wickedly popular Micropersuasion blog), I have said:

• "I don’t know him personally" (when I was in a rush).
• "I find his blog to be more about Technology than PR" (when I was feeling cranky).
• "I wish he’d linked to (or at least commented on) the Social Media News Release template, or the PR 2.0 Essentials Guide we put out, but I think he is pretty busy; and also, his job at Edelman might preclude that kind of linklove" (when I was feeling thoughtful — or petty, let’s be honest).

All of which may have led the person I was talking to to think that I didn’t care for Micropersuasion all that much, nor read it loyally. 

But I gotta hand it to Steve.  Not only is he astoundingly prolific, but he comes out with some real gems.  I felt a tingle run up my spine when I read his recent post about del.icio.us pitching, for example.  His simple link to the toread service changed my surfing habits.  And that video he posted earlier this year about the guy who mocked the airline attendants’ canned safety speeches was not only hilarious but was my first real hint at the future power & influence of Consumer Generated Media. 

Which is why I do read Micropersuasion, every dang day.  You should, too.  Steve’s blog may, indeed, be more often about 2.0 issues and technology than about the day-to-day practice of Public Relations… but that’s okay by me.  The line between the two has never been more blurry, more interesting, or more worth our careful scrutiny.

Hat-tip, Mr. Rubel.

UPDATE:  Linklove from Steve for our PR 2.0 Essentials Guide (thanks!), and, he proves with this post that he’s no slouch when he does think about how "2.0" will impact PR practices.

Tags: micropersuasion

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