With nearly 2 weeks now passed (sorry, Rohit!), I would not try to add further value in the form of additional "rules" to consider for Social Media Optimization. I’d be out of my depth compared to Rohit, Jeremiah and Lee, anyway. But, I was struck by how "simple" many of these rules sounded — not simple as in, "Anyone could think of that!" but simple in terms of deployment.
It shouldn’t be all that hard to "increase linkability", "make tagging and bookmarking easy", "encourage the mashup", etc., yet, as I was explaining these concepts to a colleague, she sighed and reminded me that many of our clients have (her words), "lame-ass websites and cruddy online pressrooms."
In other words, the majority of companies still aren’t doing the basic stuff very well.
Still, as a "Bleeding Edger" myself, far be it from me to suggest that this lack of savvy is a deal-breaker for SMO. Actually, I think that SMO may become one of the leading reasons that corporations adopt Social Media’s tenets and tools. Why?
Even though many websites are still "lame-ass," the Corporate Marketer is now awake to the fact that SEARCH is the key to successful dealflow online. They now spend Big Money on SEO and SEM. Thus, if SMO is positioned as yet-another-way to guarantee that the greatest number of eyeballs find their corporate site, I think most marketers will embrace and allocate budget to SMO principles. In the process, they may even discover that "del.icio.us is not a porn site", "Technorati is not a gadget blog" and "Second Life is not about your midlife crisis." If the work of Social Media Optimization leads clients to such basic revelations, things will get really interesting.
Posted on: August 22, 2006 at 1:11 am By Todd Defren