Comments on: Social Media Optimization: Search Will Lead to Sociability

By: Michael Brito

Michael Brito — Mon, 11 Sep 2006 21:30:05 +0000

Todd,
Great take on SMO. I wonder how long it will take major corporations to embrace SMO. I work for a Fortune 100 and they are barely starting to take notice of SEO.

By: david weiner

david weiner — Mon, 28 Aug 2006 20:32:30 +0000

Todd,

I agree with your last comment and appreciate this post immensely. Everyone in PR is able to participate in and advance their client’s message via SMO, whereas SEO is often relegated to the geeks that speak another language. Once people understand sites like Digg, Delicious, etc., they will, in turn (and time), understand how to utilize it.

By: Todd Defren

Todd Defren — Thu, 24 Aug 2006 06:13:00 +0000

You guys make good points about how SMO will find its time. I think the good news for SMO is that it is less about “rocket science” (and for now, less dependent on outside influences like Google’s cryptic algorithms) than SEO.

When SMO’s time comes, I think it will come easier and faster than SEO.

By: Lee Odden

Lee Odden — Thu, 24 Aug 2006 03:26:07 +0000

Great insights Todd.

What are being called “basics” seems a bit subjective since so many web developers are still clueless on making SEO friendly web sites.

For whatever reason, SEO is difficult enough for many web designers and the idea of SMO flies overhead. At least for now.

The good news is that if a proper SMO strategy is implemented, the tactics will reap rewards in the social search/media context as well as SEO.

By: Rohit

Rohit — Tue, 22 Aug 2006 14:49:56 +0000

Todd – Great thoughts on this, I was looking forward to reading your take on it. As you note, clarity and attention to the basics is often what’s missing. There was a time when simply having a website was reason for celebration. Then it was banners and keyword ads that drove traffic. Now it’s all about helping people find and share your site with others. As that goal rises in importance, so will SMO.