Comments on: Tagging: “Crowdsourcing” vs. “Purpose-Built”

By: Shel Holtz

Shel Holtz — Wed, 13 Sep 2006 18:36:38 +0000

My review of del.icio.us before setting up the tag revealed NO references at all, Todd.

By: Neville Hobson

Neville Hobson — Mon, 11 Sep 2006 20:41:44 +0000

Can’t really discuss much more at this time, Todd.

You can be sure, though, that this will eventually be good material for discussions regarding the effectiveness of social media in PR.

By: Todd Defren

Todd Defren — Mon, 11 Sep 2006 19:45:42 +0000

Agreed! Congrats!

Neville, just out of curiosity, did you & Shel benchmark how may “spiralfrog” bookmarks existed in del.icio.us (and other bookmarking services) prior-to your announcement?

As noted in my post, I’d be curious to see how it spiked over time, post-launch.

I think if you guys could show a big increase in the # of bookmarks, it might impress your client contacts. Just a hunch…

By: Neville Hobson

Neville Hobson — Mon, 11 Sep 2006 19:41:22 +0000

Good commentary, Todd, re: the SMNR and how it works for SpiralFrog.

We could do a lot more, undoubtedly. Heh! You said the key phrase in your post:

“[...] it seems like this was a monster PR project in its own right.”

When I was fielding calls from reporters when we issued the first press release on August 29, I had specific comments that the SMNR version was very useful.

No better endorsement, IMHO.