In the "comments" section of my post about Edelman’s work on the Wal-Mart account, Owen Lystrup and Ed Lee among others seemed to groove to these core concepts below. It seems that these are the issues under the most scrutiny…

Question #1 - Assume that Wal-Mart not only dreamt up the campaign but also insisted on "opacity" for the Wal-Mart’ing Across America flog — should Edelman have resigned the Big Account to protect their own reputation? After all, Rick Murray — Edelman’s president of the me2Revolution group — is on the Board of Directors of WOMMA, which calls for "honesty and transparency at all times."

Question #2 - Did Edelman have the original idea to pull-off this fraudulent campaign? If so are their own credentials now seriously undermined?

Question #3 - Now that this is out in the open… days later, still we hear NOTHING from Edelman or its bloggers? Have they been ordered to stay silent? Whether they have been ordered to stay silent or not, doesn’t their silence feel hollow and show a lack of respect for the blogosphere’s people and practices?

Again — I respect these people. The flog was a disappointment. The silence is worse.

Tags: edelman, walmarting+across+america, flog, public+relations, social+media, blogging

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