Comments on: The Mothersclick/TechCrunch Post: Transparent or Indiscreet? http://www.pr-squared.com/index.php/2006/11/the_mothersclicktechcrunch_pos Social Media and Public Relations Consulting � PR Squared Fri, 12 Mar 2010 00:08:49 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: scientaestubique http://www.pr-squared.com/index.php/2006/11/the_mothersclicktechcrunch_pos/comment-page-1#comment-361 scientaestubique Wed, 08 Nov 2006 06:04:39 +0000 http://pr-squared.com/pr2wp/?p=273#comment-361 As a regular consumer, I'm glad you posted it. Mothersclick has apologised, which is a good thing. I think it's also good for people to realise how easily this can happen and that commenting while angry or hurt has the same impact online as it does in the real world. I think more of both of these two companies for being honest, not so long ago it would have been placating press releases, which really just insult the people who read them. As a regular consumer, I’m glad you posted it. Mothersclick has apologised, which is a good thing.

I think it’s also good for people to realise how easily this can happen and that commenting while angry or hurt has the same impact online as it does in the real world.

I think more of both of these two companies for being honest, not so long ago it would have been placating press releases, which really just insult the people who read them.

]]> By: nellie lide http://www.pr-squared.com/index.php/2006/11/the_mothersclicktechcrunch_pos/comment-page-1#comment-360 nellie lide Tue, 07 Nov 2006 18:41:54 +0000 http://pr-squared.com/pr2wp/?p=273#comment-360 Todd - of course you did the right thing - anything you write that clears up misconceptions and brings clarity to a problem is worth posting. We can't control what the client does, but we can control what how we save our own integrity. In PR, that's really all you have. You should feel good about it. Nellie Todd – of course you did the right thing – anything you write that clears up misconceptions and brings clarity to a problem is worth posting. We can’t control what the client does, but we can control what how we save our own integrity. In PR, that’s really all you have. You should feel good about it. Nellie

]]> By: Susan Getgood http://www.pr-squared.com/index.php/2006/11/the_mothersclicktechcrunch_pos/comment-page-1#comment-359 Susan Getgood Tue, 07 Nov 2006 14:53:31 +0000 http://pr-squared.com/pr2wp/?p=273#comment-359 I wouldn't say *indiscreet,* but I do think I would NOT have posted. What I find more disturbing is the link people made between your client's actions and your firm. When did we lose sight of the fact that people are responsible for their OWN actions? I wouldn’t say *indiscreet,* but I do think I would NOT have posted.

What I find more disturbing is the link people made between your client’s actions and your firm. When did we lose sight of the fact that people are responsible for their OWN actions?

]]> By: Todd Defren http://www.pr-squared.com/index.php/2006/11/the_mothersclicktechcrunch_pos/comment-page-1#comment-358 Todd Defren Tue, 07 Nov 2006 00:07:42 +0000 http://pr-squared.com/pr2wp/?p=273#comment-358 It was not my original intent to "out" the Mothersclick/SHIFT relationship. That was done for me, by clever bloggers. It was at THAT point that I saw the need to protect our reputation... which, to your point, is all I've got, in the end. It was not my original intent to “out” the Mothersclick/SHIFT relationship. That was done for me, by clever bloggers. It was at THAT point that I saw the need to protect our reputation… which, to your point, is all I’ve got, in the end.

]]> By: Mike Driehorst http://www.pr-squared.com/index.php/2006/11/the_mothersclicktechcrunch_pos/comment-page-1#comment-357 Mike Driehorst Mon, 06 Nov 2006 21:39:04 +0000 http://pr-squared.com/pr2wp/?p=273#comment-357 Todd, Looking from the outside in, I'd say it's better to be discreet. However, that assumes that, for the most part, the PR firm working with Mothersclick is not too well known. From what I read, yes, Mothersclick took a bit of a beating and there were references to its PR firm possibly being behind its actions. However, if few knew that that firm was SHIFT, does it matter what was said about the firm? You counseled Mothersclick to apologize, and it did. Your job is done. If it was widely known that SHIFT is invovled with Mothersclick, then I'd say you have your firm's reputation to look out for. No matter how tight, how close the agency-client relationships is, it's not permanent. Your reputation, like your word, matters most in the long-run. IMO. Mike Todd,
Looking from the outside in, I’d say it’s better to be discreet. However, that assumes that, for the most part, the PR firm working with Mothersclick is not too well known. From what I read, yes, Mothersclick took a bit of a beating and there were references to its PR firm possibly being behind its actions.

However, if few knew that that firm was SHIFT, does it matter what was said about the firm? You counseled Mothersclick to apologize, and it did. Your job is done.

If it was widely known that SHIFT is invovled with Mothersclick, then I’d say you have your firm’s reputation to look out for.

No matter how tight, how close the agency-client relationships is, it’s not permanent. Your reputation, like your word, matters most in the long-run.

IMO.
Mike

]]>