Comments on: Will Metrics Matter in the Social Media Age? http://www.pr-squared.com/index.php/2006/11/will_metrics_matter_in_the_soc Social Media and Public Relations Consulting � PR Squared Fri, 19 Mar 2010 15:46:01 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: dedmond29 http://www.pr-squared.com/index.php/2006/11/will_metrics_matter_in_the_soc/comment-page-1#comment-372 dedmond29 Tue, 21 Nov 2006 13:32:25 +0000 http://pr-squared.com/pr2wp/?p=276#comment-372 I am inclined to believe that ROI for business entities engaging in "PR 2.0" efforts may need to be evaluated on a more qualitative benchmarking scheme versus bottom-line revenue generation. That being said, I think companies interested in using social media need to understand where their potential/existing customer base goes online (to the best of their ability) in order to make smarter decisions on where to invest their marketing comm budgets going forward. I am inclined to believe that ROI for business entities engaging in “PR 2.0″ efforts may need to be evaluated on a more qualitative benchmarking scheme versus bottom-line revenue generation. That being said, I think companies interested in using social media need to understand where their potential/existing customer base goes online (to the best of their ability) in order to make smarter decisions on where to invest their marketing comm budgets going forward.

]]> By: BrettFromTibet http://www.pr-squared.com/index.php/2006/11/will_metrics_matter_in_the_soc/comment-page-1#comment-371 BrettFromTibet Tue, 21 Nov 2006 05:24:11 +0000 http://pr-squared.com/pr2wp/?p=276#comment-371 We are indeed in the digital wild west!! Great post! We are indeed in the digital wild west!!

Great post!

]]> By: david weiner http://www.pr-squared.com/index.php/2006/11/will_metrics_matter_in_the_soc/comment-page-1#comment-370 david weiner Mon, 20 Nov 2006 15:30:07 +0000 http://pr-squared.com/pr2wp/?p=276#comment-370 Todd. This is a great post. It seems many of the examples we've been seeing are all "What Not to Do." Reputation drives revenue / knowledge is power. Todd. This is a great post. It seems many of the examples we’ve been seeing are all “What Not to Do.” Reputation drives revenue / knowledge is power.

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