Details Emerge Re: Edelman StoryCrafter

From Phil Gomes’ blog, some interesting details emerge about StoryCrafter. The 2 most enlightening, and intriguing tidbits:

"The tool is hosted. Companies can choose to install it in their firewall or (far more likely) unlock a tertiary domain (e.g., socialnews.company.com) and park it separately."

"It’s not a ‘site,’ nor a service for people to just sort of log into and push ‘publish.’ It’s a client offering."

So it is strictly for Edelman clients. I am all for defending a proprietary advantage in a capitalist society, but I also hope that it won’t be too long before (as Phil suggests), "[Edelman will] probably set up some semi-public sandbox for it, so long as the management of it remains reasonable."

I contacted Chris Heuer of Social Media Club — originally he was pretty gung-ho about the Edelman offering — and he admitted via e-mail to feeling a twinge of disappointment about the Clients-Only aspect. But like me (and most all of us), Chris is a capitalist at heart (albeit an incredibly generous one), so he was also empathetic.

But I am curious about what Edelman’s clients-only approach means to the wider blogosphere, and Edelman’s role in it? It kind of reminds me of the Technorati deal, in that the Agency’s first-principles seem to be "protect what is proprietary" vs. "spread goodwill and it will come back to benefit you." That’s certainly their prerogative (and as Phil bemusedly notes in his blog, I am certainly not averse to scrapping for credit myself!), but, given recent damage wrought to Edelman’s reputation by the Agency’s own Social Media missteps, releasing StoryCrafter to the masses might have made a nice peace offering. But, maybe that’s just me.

Anyway, forget all that — I am actually more intrigued by Edelman’s idea to make news-related data more "bloggy" via the "socialnews.company.com" domain. My guess is that this means that news will be published in a blog-like format, that encourages the participation of any/all stakeholders, at the client’s corporate site. That’s certainly achievable based on both the SHIFT template and the SMC’s emerging spec, but as Phil notes, our template (and SMC’s) is intended to be distributed, i.e., via newswires, rather than to spur conversation-for-conversation’s-sake as a first-priority. Kudos to Phil & the rest of the Edelman gang for making that concept central to their scheme.

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Posted on: December 6, 2006 at 11:18 am By Todd Defren
3 Responses to “Details Emerge Re: Edelman StoryCrafter”

 

Comments
  • I have to admit, I’m finding a bit hard to follow this discussion about “the” social media release. It seems like we’re really talking about a bunch of different social media releases (SHIFT’s template, StoryCrafter, hRelease, etc.)

    Am I missing the point? (Which I’m the first to admit is entirely possible…)

  • Todd Defren says:

    FIrst: LOL – good stuff.

    You thought that the “conversation for conversation’s sake” implied a cavalier approach? Honestly, I thought that that was a COOL idea, Phil, and apologize if you took it otherwise.

    As for the Strike3 comment – dude, hey, it is what it is. The Agency has fouled it up a few times, and that’s not just my opinion.

    FWIW, though, I also recognize that a lot of hard-working, earnest and well-meaning people work at Edelman!

  • …given recent damage wrought to Edelman’s reputation by the Agency’s own Social Media missteps, releasing StoryCrafter to the masses might have made a nice peace offering. But, maybe that’s just me.

    *koto music in background*

    Most Honorable Strike-Three-San… I see you have learned the Over-The-Barrel hold…

    …rather than to spur conversation-for-conversation’s-sake as a first-priority.

    That wording implies an approach that is far more cavalier than has been intended or communicated.






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