Comments on: Social Media News Releases: A (Re)Declaration of Principles http://www.pr-squared.com/index.php/2006/12/social_media_news_releases_a_r Social Media and Public Relations Consulting � PR Squared Fri, 19 Mar 2010 15:46:01 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Ike http://www.pr-squared.com/index.php/2006/12/social_media_news_releases_a_r/comment-page-1#comment-419 Ike Tue, 12 Dec 2006 15:40:49 +0000 http://pr-squared.com/pr2wp/?p=286#comment-419 Todd -- if you want this to be more than just lipstick on the pig, you need to separate the bacon from the hocks from the ham from the feet. Each of the elements of a release (talking points, quotes, stills, preview vids that link to NewsMarket, charts) needs to have a separate RSS feed. You can tag all of the elements of a project with an identifier that glues them together. By separating the parts, you can let reporters pick and choose the elements they care about. Now, if they aren't savvy enough for that, YOU step in with the tech solution. It might be a Pageflakes-style interface on your site, that remembers the individual reporter's preferences and layout. It might be a desktop application that does the same thing -- free to download. This concept is still fetal -- don't let anyone pitch it out because it looks more chicken than human. Todd — if you want this to be more than just lipstick on the pig, you need to separate the bacon from the hocks from the ham from the feet.

Each of the elements of a release (talking points, quotes, stills, preview vids that link to NewsMarket, charts) needs to have a separate RSS feed. You can tag all of the elements of a project with an identifier that glues them together.

By separating the parts, you can let reporters pick and choose the elements they care about. Now, if they aren’t savvy enough for that, YOU step in with the tech solution.

It might be a Pageflakes-style interface on your site, that remembers the individual reporter’s preferences and layout.

It might be a desktop application that does the same thing — free to download.

This concept is still fetal — don’t let anyone pitch it out because it looks more chicken than human.

]]> By: Todd Defren http://www.pr-squared.com/index.php/2006/12/social_media_news_releases_a_r/comment-page-1#comment-418 Todd Defren Mon, 11 Dec 2006 19:17:06 +0000 http://pr-squared.com/pr2wp/?p=286#comment-418 I don't disagree, Shel: the conversation about the SMNR is not at all intended to REPLACE the need for our industry to re-think its role and strategies. The SMNR is just one tool, of many, to engage with all stakeholders. I don’t disagree, Shel: the conversation about the SMNR is not at all intended to REPLACE the need for our industry to re-think its role and strategies. The SMNR is just one tool, of many, to engage with all stakeholders.

]]> By: shel israel http://www.pr-squared.com/index.php/2006/12/social_media_news_releases_a_r/comment-page-1#comment-417 shel israel Mon, 11 Dec 2006 18:42:55 +0000 http://pr-squared.com/pr2wp/?p=286#comment-417 I have to come down on Brian's side. The issue is not to put new lipstick on the dead chicken that is a press release. The issue is for PR to find a new way of joining conversations that are relevant to the people their clients consider relevant. I have to come down on Brian’s side. The issue is not to put new lipstick on the dead chicken that is a press release. The issue is for PR to find a new way of joining conversations that are relevant to the people their clients consider relevant.

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