Much better, I think, for companies to manually add links to Technorati keyword search results pages. Such as this one.

But why do we need full text releases anyway? If we didn’t issue full text and instead just used the wires to distribute links to full text releases on our own sites, then almost all links from blogs would be to our sites and to a single URL, in which case we wouldn’t need to manually code each Technorati link to capture a fuller breadth of the conversation.

Too much conventional echo chamber thinking going on…

I am sorry that you both felt the need to defend the functionality – as I noted, if there ARE any errors or misses, I am sure that they’ll be worked out. Overall I think it’s a good thing, and I think that that was pretty clear in my post.

I did note that one blogger had a problem with PRN’s use of “frames” when it came to linking to releases. Not sure if that’s an issue because I saw the T’rati/PRN release in its “flat” HTML form… I leave such matters to the technologists, of which you both have plenty on staff.

I agree with you, Dave (Sifry), that it would be great to be able to extend the search beyond “just” the release – but then again, isn’t that “just” a T’rati tag? i.e., it’s one thing to see conversation about a Technorati/PRN deal, quite another to simply add the “PRNewswire” tag to a release and thus see any-and-all conversations about PRN (some about the new deal, some not).

One other question that many folks may have down-the-road is about the length of this exclusivity. I am sure MW and BW would want to add this functionality, too?

Anyway, thanks for checking in. You’ve just proven that the technology works AND you’ve provided a great example of how corporations need to participate in these conversations.

As much as I think a certain someone needs a bath, I can assure you, I am not the one doing the scrubbing.

The Technorati button on PR Newswire press releases searches only the press release link and retrieves blog posts that include that link directly. If a blog post, positive or negative, does not link directly to the unique url of the press release, it will not appear in the search results. As the partnership develops further, we will work out ways to broaden the search, but for now, we feel this initial step is pretty groundbreaking – again, we are linking press releases directly to posts about the release. It’s a great way for press release readers to get more context around the news they are reading, and a great tracking device for issuers of releases who are interested in the conversation around their news.

Best,

Dave

If there are missing links it would be because of an indexing bug or the like – and I’m perfectly willing to admit that we do occasionally have spidering errors and the like.

However, I’m somewhat puzzled by your statement that some negative posts are missed. The post in question at http://www.davidunleashed.com/2007/01/16/pr-newswire-news-about-nothing/ does not have a link to the press release, near as I can tell. Rather, the negative post appears to link to another blog post here: http://beaulaurier.net/blog/prweb-gets-some-competition-from-pr-newswire/2007/01/15/ which is a negative reaction to the release – which does, incidentally, link to the release and which shows up in the Technorati search results.

Near as I can tell, the system is working as designed. It would be a great feature for us to add links to posts that link to URLs (recursively ad infinitum) so that you could see all of the conversation around a topic in one place, but that’s not what we do today, nor is it what we announced in the deal with PR Newswire.

Hope that clears things up, and please do continue to keep us on our toes! We know we’re not perfect by any means, and are always looking for ways to improve and make Technorati more useful to you, so keep the feedback coming!

Thanks.

Dave