Comments on: Embrace the Tortoise http://www.pr-squared.com/index.php/2007/04/embrace_the_tortoise Social Media and Public Relations Consulting � PR Squared Thu, 29 Jul 2010 23:34:30 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Albert Maruggi http://www.pr-squared.com/index.php/2007/04/embrace_the_tortoise#comment-3103 Albert Maruggi Tue, 17 Apr 2007 01:44:13 +0000 http://pr-squared.com/pr2wp/?p=339#comment-3103 Danger, Danger Will Robinson, as a 90s tech bubble bust veteran, it smells like napalm out there. Tortoise yes in terms of speed, slow down and enjoy it - this communications renaissance we are in. Add to that speed reduction a dose of cynicism. Question every technology application and identify who is going to use it. My rule is get 10 names, real people that you know who will use it. (That is assuming you know a lot of different people, ages, cultures, that kind of thing. If you live in a milk toast environment then my rule really stinks. ) For example, I'm on Linkedin but I don't use it much. However, more and more people I know are on it. So I’d better get hoping on the Linkedin thing. Second Life, I'm on it, but I still am not convinced it’s all that useful. The more I inquire of colleagues, my teenage children’s friends, my music buddies, my corporate network buddies, it's kind of oh um. I have 5 kids so I don't have time for a first life let alone a second. It's good to see you guys are only take small sips of Kool Aid, me too. Danger, Danger Will Robinson, as a 90s tech bubble bust veteran, it smells like napalm out there.

Tortoise yes in terms of speed, slow down and enjoy it – this communications renaissance we are in.

Add to that speed reduction a dose of cynicism. Question every technology application and identify who is going to use it. My rule is get 10 names, real people that you know who will use it. (That is assuming you know a lot of different people, ages, cultures, that kind of thing. If you live in a milk toast environment then my rule really stinks. )

For example, I’m on Linkedin but I don’t use it much. However, more and more people I know are on it. So I’d better get hoping on the Linkedin thing.

Second Life, I’m on it, but I still am not convinced it’s all that useful. The more I inquire of colleagues, my teenage children’s friends, my music buddies, my corporate network buddies, it’s kind of oh um. I have 5 kids so I don’t have time for a first life let alone a second.

It’s good to see you guys are only take small sips of Kool Aid, me too.

]]> By: Geoff Livingston http://www.pr-squared.com/index.php/2007/04/embrace_the_tortoise#comment-621 Geoff Livingston Mon, 16 Apr 2007 22:50:29 +0000 http://pr-squared.com/pr2wp/?p=339#comment-621 What's even funnier is some people calling it a fad. It's a strange time, but I think our business is in a serious time of flux, and yes, you are correct, it's still early in that period. What’s even funnier is some people calling it a fad. It’s a strange time, but I think our business is in a serious time of flux, and yes, you are correct, it’s still early in that period.

]]> By: Kelli Matthews http://www.pr-squared.com/index.php/2007/04/embrace_the_tortoise#comment-620 Kelli Matthews Sat, 14 Apr 2007 22:24:31 +0000 http://pr-squared.com/pr2wp/?p=339#comment-620 Todd, I had a very similar experience this week. Well, replace "scores of marketers" with "five nonprofit leaders." I think we do indeed have to remember to "embrace the tortoise." Nice post. Thanks! Todd, I had a very similar experience this week. Well, replace “scores of marketers” with “five nonprofit leaders.” I think we do indeed have to remember to “embrace the tortoise.” Nice post. Thanks!

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