Comments on: “Participation Is Marketing” http://www.pr-squared.com/index.php/2007/05/participation_is_marketing Social Media and Public Relations Consulting � PR Squared Tue, 16 Mar 2010 12:58:13 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Meredith Bove http://www.pr-squared.com/index.php/2007/05/participation_is_marketing/comment-page-1#comment-687 Meredith Bove Sun, 12 Aug 2007 15:33:48 +0000 http://pr-squared.com/pr2wp/?p=359#comment-687 True engagement is the key - especially for the big brands who give lip service to customer-centricity. As a PR professional, I see many companies disengaged not because they don't care, but because they lag behind in the adoption of new media. My job is to make the case for being part of the conversation and to explain the costs of non-participation. It's difficult, but becoming easier as more and more executives enter the blogosphere. True engagement is the key – especially for the big brands who give lip service to customer-centricity.

As a PR professional, I see many companies disengaged not because they don’t care, but because they lag behind in the adoption of new media. My job is to make the case for being part of the conversation and to explain the costs of non-participation. It’s difficult, but becoming easier as more and more executives enter the blogosphere.

]]> By: Herbert http://www.pr-squared.com/index.php/2007/05/participation_is_marketing/comment-page-1#comment-686 Herbert Sun, 27 May 2007 03:08:37 +0000 http://pr-squared.com/pr2wp/?p=359#comment-686 Many car companies fail horribly to engage with their consumers. This year for example almost [URL=http://www.northamericanmotoring.com/forums/showthread.php?t=100092]1000 MINI enthusiasts[/URL] gathered at the [URL=http://www.tailofthedragon.com]Tail of the Dragon[/URL] in NC for almost a week of motoring and only on MINI rep showed up. In previous years (this is an annual event) there was no MINI presence at all. That is the definition of "losing" a captured audience. Many car companies fail horribly to engage with their consumers. This year for example almost [URL=http://www.northamericanmotoring.com/forums/showthread.php?t=100092]1000 MINI enthusiasts[/URL] gathered at the [URL=http://www.tailofthedragon.com]Tail of the Dragon[/URL] in NC for almost a week of motoring and only on MINI rep showed up. In previous years (this is an annual event) there was no MINI presence at all. That is the definition of “losing” a captured audience.

]]> By: Geoff Livingston http://www.pr-squared.com/index.php/2007/05/participation_is_marketing/comment-page-1#comment-685 Geoff Livingston Thu, 24 May 2007 18:54:24 +0000 http://pr-squared.com/pr2wp/?p=359#comment-685 Thanks for the shout out. I agree, BMW and many others miss this opportunity to engage with their audience. It's a question of two primary issues 1) corporate fear of the Wiki culture (see Wikinomics) or 2) simply mismanaging the brand. Probably a healthy combination of both by Bimmer's brand managers. Thank God we're an Audi family! Thanks for the shout out. I agree, BMW and many others miss this opportunity to engage with their audience. It’s a question of two primary issues 1) corporate fear of the Wiki culture (see Wikinomics) or 2) simply mismanaging the brand. Probably a healthy combination of both by Bimmer’s brand managers. Thank God we’re an Audi family!

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