David Meerman Scott's New Book


I know, I know – been a little light on the blogging front lately.  Busy, busy.  I tried to give ya’ll 3 pretty juicy posts last week, though!  Hope you liked ‘em.  Got some good stuff brewing for the next few weeks, too.  Please stay tuned.

Meanwhile, some housecleaning: I am tardy in adding my voice to the chorus of folks who have praised David Meerman Scott’s new book, The New Rules of Marketing & PR.

It’s a good book – and I am not just saying that because David was kind enough to profile some of our agency’s work.  It’s a well-timed, well-written, user-friendly introduction to the changing face of media and marketing.  You should buy it.

Here are the many fabulous bloggers who helped David with the book.  You should check them all out, too, when you can.  I did, and now have some new RSS feeds to catch up on!

Robert Scoble Scobleizer
Adele Revella Buyer Persona Blog
Joe Wikert Publishing 2020 blog
Steve Johnson
David McInnis
Mark Levy
David Hamm
Mike Levin
Colin Delaney epolitics
Steve Goldstein Alacrablog
Todd Van Hoosear
George L Smyth Eclectic Mix
Mark Effinger
Michelle Manafy EContent magazine
Kevin Rose Diggnation
Grub Street Writers
Dave Armon
Britton Manasco
Jordan Behan
Nettie Hartsock
John Havens
John Blossom ContentBlogger
Larry Schwartz Newstex
Steve Smith
Melanie Surplice
Nate Wilcox
Ian Wilker
Cody Baker
Dianna Huff
Brian Carroll
Ken Doctor
Jonathan Kranz
Barry Graubart
Steve O’Keefe
Ted Demopoulos
Debbie Weil
Paul Gillin
Matt Lohman
Seth Godin
Rob O’ Regan
Steve Rubel Micro Persuasion
Paul Gillin
Joan Stewart The Publicity Hound
Dave Schmidt Word Currency
Glenn Nicholas Small Business Inspiration
Mac McIntosh B2B Sales Lead Expert
Jill Konrath Selling to Big Companies
Guy Kawasaki How to Change the World
Court Bovée and John Thill Business Communication Headline News
Grant D. Griffiths Kansas Family Law Blog
Robin Crumby The Melcrum Blog
Jim Peake My Success Gateway
Eli Singer Refreshing the Daily Grind
Duane Brown Imagination+Innovation
Scott Monty The Social Media Marketing Blog
Ian Lamont
Blog Campaigning
Rich at Copywrite Ink
John Lustina SEO Speedwagon
Adam Tinworth OneMan+HisBlog
Dave Schmidt Word Currency
Scott Clark Finding the Sweet Spot
Amanda Chapel Strumpette
Jennifer Veitenheimer reinventjen
Morty Schiller Wordrider
Matthias Hoffmann the power of news
Erin Caldwell’s PRblog
Ferrell Kramer Talking Communications
Anita Campbell Selling to Small Businesses
Karl Ribas’ Search Engine Marketing Blog
Tony D. Baker Advanced Marketing Techniques
Tom Pick The WebMarketCentral Blog
Tina Lang-Stuart
Bryan Eisenberg Jeffrey Eisenberg Robert Gorell and the rest of the team at Grok Dot Com
Michele Miller WonderBranding
Publicity Ship Blog
The Media Slut
Brad Shorr Word Sell
Sasha Where Business Meets the Web
Ellee Seymour ProActivePR
Chris Kenton The Marketers’ Consortium
Paul Young Product Beautiful
By Ron Miller
Michael Morton
James D. Brausch
Janet Meiners Newspapergrl
Andrew B. Smith The New View From Object Towers
Cristian Mezei SeoPedia
Jim Nail Cymfony’s influence 2.0
Denise Wakeman and Patsi Krakoff The Blog Squad
Forward Blog
Ben Argov
Zane Safrit Duct Tape Marketing—Business Life
Will McInnes Online Marketing Guide
Robbin Steif LunaMetrics
Mike Boss
Marc Gunn Music Promo Blog
Nancy E. Schwartz Getting Attention
Kami Watson Huyse Communications Overtones
Todd Defren PR Squared (this guy’s actually kind of a doofus)
Michael Stelzner Writing White Papers
Dee Rambeau Adventures in Business Communications
Glenn Fannic

k Read Between the Mines
Owen Lystrup Into PR
Morgan McLintic
Mark Batterson Evotional
Jay Coffelt
John Richardson
Robin Good MasterNewMedia
Shel Israel Naked Conversations
Robert J. Ricci Son-of-a-Pitch
Mike Sigers Simplenomics
Dan Greenfield Bernaisesource
Brian Clark copyblogger
Lee Odden TopRank Online Marketing Blog
David Weinberger
Carson McComas
The FutureLab blog
John Bradley Jackson Be First Best or Different
Wired PR Works by Barbara Rozgonyi
Mark Goren Transmission
John Wall Ronin Marketer
MarketingProfs Daily Fix Blog
John Koetsier bizhack
Steve Kayser Squareballs Entertainment
James Robertson’s Smalltalk Blog
Linas Simonis
Dale Wolf The Perfect Customer Experience
Eric Mattson Marketing Monger
Scott Sehlhorst Tyner Blain
Seeds of Growth blog
Hugo E. Martin
David Phillips leverwealth
Terry Affiliate Marketing Blog
Gavin Heaton Servant of Chaos
Mark White Better Business Blogging
Eric Eggertson Common Sense PR
Michelle Golden Golden Practices
Liz Strauss
Tony Valle Small Business Radio
Chris Heuer’s Idea Engine
David Evans The Progress Bar
Todd Andrlik The Power to Connect
The New PR Wiki
Pelle Braendgaard Stake Ventures
Lisa Banks Search Engine Optimization Eblog
Chris Brown Branding & Marketing
Graeme Thickins Tech-Surf-Blog
Ardath Albee Marketing Interactions
Lauren Vargas Communicators Anonymous
Lori Smart Lemming
Dane Morgan
Jason Leister Computer Super Guy
Bill Trippe
Jason Eiseman Jason the Content Librarian
Reuben Steiger Millions of Us
Taran Rampersad Know Prose
John Richardson Success Begins Today
Valentin Pertsiya Brand Aid
Bill Belew Rising Sun of Nihon
Joe Beaulaurier An Ongoing Press Release
David Koopmans Business of Marketing and Branding
Chris Anderson The Long Tail
Roger C. Parker Design to Sell

Posted on: June 1, 2007 at 12:24 pm By Todd Defren
11 Responses to “David Meerman Scott's New Book”


  • Andrew Smith says:

    I see from your post that I appear to have helped David with the book – though not sure exactly how….

    Looks like I’ll have to wait until the end of the month in the UK before I can buy a copy of the book – though if anyone can enlighten me as to what my contribution was, I’d be very grateful!

  • Dee Rambeau says:

    What is phenomenal about David’s book (and this is no criticism of David because he is a friend…) is that it’s a BGO…a blinding glimpse of the obvious. Now…when I say that, I assume that the readers here are all at a level of “higher understanding” when it comes to PR and the web. David has given us a guidebook that makes SOOOO much sense that you think to yourself, “geez…that’s kind of obvious…why didn’t I think of that?”

    The reality is that our clients need this guidance…they’re way behind! But they need it in bite-sized digestible chunks. David has done that.

    I’m envious that he writes this popular book while sitting in his Nantucket house looking out at the Atlantic…bastard!

  • Ann Handley says:

    That’s a serious number of new feeds to catch up on…!

    And: So sorry to read about your dog.

  • Thanks Todd!

    Your timing is great. Today I am in New York launching The New Rules of Marketing & PR at Book Expo America. It officially comes out on Monday June 4.

    And thanks for your help in identifying an awesome case study.

    Cheers, David

  • Todd Defren says:

    Sorry to say, Michael, that our dog died over Xmas. Bloated at the kennel while we were away. Too painful to write about: we’ve lost 2 mastiffs, too young.

    That’s why we got the kitten.

  • Glad to see my name’s in good company and I’m glad to see SHIFT’s work in David’s new book!

    Congrats Todd!

    P.S. How’s that dog of yours doing? It’s been forever since you posted about him.

  • Andy Benkert says:


    I couldn’t agree with you more on what a great, timely book David has written. It’s full of great insights and advice. If anyone is interested in hearing David talk about his book, the company I work for – HRmarketer.com – will be hosting a webinar with David on June 14, 2007. This webinar will focus on how his ideas relate to the HR industry specifically, but as we all know the info presented can be applied to virtually any other niche.

    You can find out more about the webinar at http://hrmarketer.blogspot.com/2007/05/upcoming-hrmarketer-webinar-presents.html.


  • Todd Defren says:

    Heh, good one Ike.

    Everyone who’s posted about David’s book has done the same: it’s practically a meme.

    But – point taken.

  • Ike says:

    (access to http://pr-squared.com denied. Bayesian filter ID: #_OF_LINKS 95% certain SPAM LINK BLOG.)

    Just kidding.

    Although, I’m thinking about starting a blog with “phentermine” in the title…

  • Todd Defren says:

    Nice catch, Ted. I certainly didn’t expect anyone to see that, nor to be kind enough to “challenge” me on it. ;)


  • Well, maybe you thought no one would notice, but I saw you calling yourself a doofus in the list of people who helped David — and as a sometimes doofus myself I disagree :)

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