Comments on: Another Big Company Experiments with Social Media Releases, But… http://www.pr-squared.com/index.php/2007/07/another_big_company_experiment Social Media and Public Relations Consulting � PR Squared Thu, 29 Jul 2010 23:34:30 +0000 hourly 1 http://wordpress.org/?v=3.0 By: David Weiner, PR Newswire http://www.pr-squared.com/index.php/2007/07/another_big_company_experiment#comment-803 David Weiner, PR Newswire Mon, 23 Jul 2007 23:30:29 +0000 http://pr-squared.com/pr2wp/?p=381#comment-803 Todd, This year has been full of new examples to be aware of. From major financial announcements and FDA Approvals to product launches and ad campaign announcements, we've been doing MNRs for all kinds of news. Though our MNRs currently do not include the code to comment directly on the announcement (many don't want that), all of our MNRs (and press releases) link directly to the conversations online (via Technorati and Google Blog Search buttons). Take a look at what Shannon Whitley has incorporated into PRX Builder. This is the next step in Public Relations. We've (PR Newswire and MultiVu) done several test runs ourself over the past few months which have turned out to be VERY successful. By pointing search surfers towards a comprehensive and multimedia-heavy announcement, PR/IR professionals are making sure that the news consumer is finding their conversation-friendly message. If we thought the lines were blurred before ... stay tuned! David Weiner, PR Newswire Todd,

This year has been full of new examples to be aware of. From major financial announcements and FDA Approvals to product launches and ad campaign announcements, we’ve been doing MNRs for all kinds of news.

Though our MNRs currently do not include the code to comment directly on the announcement (many don’t want that), all of our MNRs (and press releases) link directly to the conversations online (via Technorati and Google Blog Search buttons).

Take a look at what Shannon Whitley has incorporated into PRX Builder. This is the next step in Public Relations. We’ve (PR Newswire and MultiVu) done several test runs ourself over the past few months which have turned out to be VERY successful. By pointing search surfers towards a comprehensive and multimedia-heavy announcement, PR/IR professionals are making sure that the news consumer is finding their conversation-friendly message.

If we thought the lines were blurred before … stay tuned!

David Weiner, PR Newswire

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