Comments on: Googlize Your Press Releases with “NewsAds”

By: Jacquie Myers

Jacquie Myers — Fri, 10 Aug 2007 17:26:55 +0000

So no one answered the question…is anyone clicking the ads? Impressions are great, but that’s not much of a performance metric, and it seem like most marketers are being held to performance metrics for their budgets.

By: David Weiner, PR Newswire

David Weiner, PR Newswire — Thu, 09 Aug 2007 22:07:25 +0000

As we keep moving towards uber-integrated communications, this is one of the important next steps in comprehensive online strategy. Pointing NewsAds towards a press release, client News Rooms towards the same release, subsequent and related releases towards the same release, etc., SEV and meaningful metrics will increase as well.

In our test runs, we’ve seen as little as $500 garner nearly 2 million impressions. Agencies scrambling to regain those VNR numbers have finally found one solution.

By: Lee Odden

Lee Odden — Tue, 07 Aug 2007 21:23:30 +0000

I can see how the PRX and AdWords integration would make it easier to setup PPC campaigns in support of news announcements.

Of course, using PPC platforms like AdWords, Panama and adCenter for online PR purposes is nothing new.

The “pull” effect from optimizing content – making it easier to find used in combination with “push” wire distribution, pitching and PPC works quite nicely.

By: Todd Defren

Todd Defren — Tue, 07 Aug 2007 21:00:18 +0000

Hi Melanie -
No, that 430,000 figure represented how many times the ad was DISPLAYED, not clicked. It’s a subtler, less impt metric – more a nice-to-know.

I think the wire service could easily handle similar functionality. Get on it, will ya?

By: Shannon Whitley

Shannon Whitley — Tue, 07 Aug 2007 19:59:28 +0000

Todd,

Thanks for your review of NewsAds. With my latest tests complete, I’ve opened them up on PRX Builder to anyone who wants to give them a try. The minimum cost is $20/day for a 5-day run.

Hi Sandra,

Thanks for trying PRX Builder. This is a free service and you can store your release on your own server. Be sure to check out our partnership with PR Newswire for easy wire distribution.

PRX Builder supports MoveableType and you can post a release directly to your blog. Navigate to ‘Finish’, ‘Distribute’, ‘Your Blog or Email’.

By: Melanie Stachowiak

Melanie Stachowiak — Tue, 07 Aug 2007 18:56:08 +0000

Interesting…you’re always thinking. I’m wondering though, you said the Google ad was displayed over 430,000 times across the internet. Does that represent the # of clicks ? If so, what was the cost? What is your input on how a “typical” release/wire service can incorporate this?

By: Sandra

Sandra — Tue, 07 Aug 2007 18:36:26 +0000

Wow. I just went through the standard template. This is really cool! Yeah, you could probably do this by hand, but it would take so much longer. I like that it also offers multiple ways to format your release (traditional, multimedia, etc.) But will this be available for purchase or licensing so that one can store it on their own server? Or can you do that already and I missed it?

I also hope that it will be available for other CMS platforms. I use MT.

By: Brian Solis

Brian Solis — Tue, 07 Aug 2007 18:19:22 +0000

I have been sitting on this topic for too long. I’m glad you wrote about it. I think this is a very powerful opportunity for online PR as it will have a big impact with customers directly, giving companies a heightened presence among the people they want to reach.