Comments on: General Motors Launches Social Media Newsroom

By: John Cass

John Cass — Fri, 21 Sep 2007 20:52:05 +0000

Todd, I agree the GM Fastlane blog has been an important corporate blog for legitimizing blogging to a wider audience. It was the focus of many media articles. However, I think it has not done quite as good a job in actually engaging customers. Though hopefully that is in the process of changing now that Chris Barger is on board. He used to be at IBM.

By: Dee Rambeau

Dee Rambeau — Tue, 18 Sep 2007 23:43:47 +0000

Cool stuff indeed. I’ve got a fun example of someone doing it wrong. Virgin launched this Mega Mashup social newsroom at
http://www.virginmegamashup.com/
In their news release put out by their agency SJ Communications, they go on and on about how SJ is so savvy about helping Virgin build their brand online, etc. Well guess what? If you click on any of the main navigation links in this whiz-bangy, cool social newsroom, you don’t get Virgin URL strings…you get stupid Marketwire URL strings supporting their EasyIR product. Oversight? Yeah…by Virgin…by SJ…by Marketwire. It’s this kind of crap that drives me nuts…
Great campaign…crappy execution.

By: Henry

Henry — Mon, 17 Sep 2007 14:07:01 +0000

Todd,
Compare the GM tagcloud to what I recently found.

By: Shel Holtz

Shel Holtz — Sun, 16 Sep 2007 16:33:44 +0000

Hey, Todd…I’d like to extend an invitation to you to listen to this PR-focused podcast called “For Immediate Release.” The show covered GM Europe social media newsroom — and one from Virgin Megastores — on its Sept. 6 episode.

By: Todd Defren

Todd Defren — Thu, 13 Sep 2007 21:56:18 +0000

Stephen – umm, not sure how I helped, but, “you’re welcome!” And yes, of course, it’s wicked cool (as we say in Boston) to see social media integrate itself into the thinking of big-league marketers like Cisco, GM, et al.

John – the GM Fastlane blog is great if only because of that NYT/Friedman flap from last year: when the blog was used to circumvent the NYT editorial staff, it served notice to all mainstream media mavens that the blogosphere had undeniable clout and influence.

Keith – Thanks for taking the time FIND my blog post, much less comment on it. I am happy to talk to you some more about the del.icio.us idea if you need someone to bounce ideas around with: tdefren (@) shiftcomm.com.

By: Keith Childs

Keith Childs — Thu, 13 Sep 2007 12:01:22 +0000

Thanks for the feedback Todd. As for the daily dose of thought leadership- need to look into this and (yes, here it comes) give it some thought.

By: John Cass

John Cass — Thu, 13 Sep 2007 03:46:08 +0000

Todd, I am curious to know what you think of the GM fastlane blog?

By: Geoff Livingston

Geoff Livingston — Wed, 12 Sep 2007 23:02:47 +0000

I love seeing the beat go on like this. It’s awesome.

By: Stephen

Stephen — Wed, 12 Sep 2007 20:04:21 +0000

Thanks for the link, Todd. I imagine there’s something quite fulfilling for yourself watching the seed you planted steadily blossom and grow.

In fact, I indirectly owe you for the job I’m in now. So, thanks!