Comments on: Has The PR Industry Learned From Bubble-Era Mistakes? http://www.pr-squared.com/index.php/2007/09/has_the_pr_industry_learned_fr Social Media and Public Relations Consulting � PR Squared Tue, 09 Mar 2010 17:10:45 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Susan Getgood http://www.pr-squared.com/index.php/2007/09/has_the_pr_industry_learned_fr/comment-page-1#comment-867 Susan Getgood Wed, 12 Sep 2007 00:42:40 +0000 http://pr-squared.com/pr2wp/?p=395#comment-867 My principal concern is that agencies, and companies, start to think there is a recipe for success, that is ultimately based more on smoke and mirrors than actual business plans. That's what happened to web 1.0 and sometimes I see similar warning signs now. For example,the idea that there is <b>A </b>recipe for social media success (whatever the hell that is.) My principal concern is that agencies, and companies, start to think there is a recipe for success, that is ultimately based more on smoke and mirrors than actual business plans. That’s what happened to web 1.0 and sometimes I see similar warning signs now.

For example,the idea that there is A recipe for social media success (whatever the hell that is.)

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